2017 has been a huge year for trèStiQue! Our products launched January 10th on Sephora.com, and in-store in February. In order to put our best foot forward with our first expansion to brick-and-mortar, we decided that updating our packaging seemed like an important next step in our new retail partnership.

Our new packaging has allowed us to further align with our core customer and better represent who we are as a brand - particularly in the aisle.

While we loved components of our original black and white packaging with simple line drawings, we made the decision to move toward a bolder and more prestige look in time for our debut at Sephora. We invested in SKU-specific cartons with detailed product illustrations to highlight each product’s unique hue and individual product features, which we felt would allow for customers to easily and conveniently decide which product is best suited to their needs.

In addition to our carton revamp, we also updated the product’s tool fitment color. Now, our signature refillable trèSwitch tools are the same shade of grey as our logo, elevating the look of each trèStiQue tool and promoting ease of use as many of our new customers are learning how to twist on & off our tools to clean and refill.

In other big news for trèStiQue, we launched two new lip crayon shades and an innovative, never-before-seen Magic Mattifying & Blotting Sheet Duo tool (with a mattifying balm on one end and blotting sheets on the other). There’s so much more in line for trèStiQue in the coming months, and we felt that starting the year off with new packaging set the tone for a successful year of brand growth and recognition!

ABOUT THE AUTHOR
  
Jennifer Kapahi, co-founder, trèStiQue, is a passionate product developer with 12+ years of beauty industry experience. She is a graduate of the Executive Training Program at Bloomingdale’s 59th St., has led sales and marketing efforts for the top manufacturing cosmetic company Intercos, and driven product development efforts at Revlon.

At Revlon, Kapahi spearheaded product development across multiple categories such as lip, skin, hair, nails, and more. She worked to launch several top 5 Nielsen rated products such as ColorBurst Lip Butter, Just Bitten Kissable Balm Stain, ColorStay Longwear Nail Enamel, and ColorStay Ultimate Suede Lipstick. In addition, she developed Revlon's first ever nail OTO innovation portfolio and partnership nail launch with the fashion house Marchesa.