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    Cosmetic Packaging Made Simple

    A Packaging 101 discussion at MakeUp in LA breaks down the steps

     Cosmetic Packaging Made Simple
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    Much of the content of Day 2’s sessions at MakeUp in LosAngeles (February 8-9, 2017) was devoted to cosmetic packaging—specifically the necessary—and “inseparable”—interaction between product, package and applicator. Specific categories tackled were Mascara, Lipgloss, Lipsticks, Pencils and Foundation. Each topic was discussed by a panel of speakers from suppliers that specialized in the particular category.

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    He emphasized that makeup products are the combination of the three integral elements, mentioned above—and went through the logical steps in which decisions have to be made to achieve the ultimate combo. Martines told the audience: “It’s a jungle out there—there are so many choices.”

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