Nick Dormon08.25.16
Previously a few beauty brands could deliver distinction and desire through showcasing their ethical affiliations. However, as expectations increase, we are seeing brands enter a new age of transparency, where provenance and production are used to tell and sell their stories.
Photos, in the slideshow above: Silk+Honey, a DIY beauty brand; Belif and Nouri; the author Nick Dorman
Setting the Scene
A fundamental factor behind this growth, and this overall increase in expectation, are the Millennials. Highly image-conscious and increasingly skeptical of products that have hit the mainstream, to many the very act of selecting a package is an opportunity to share a statement about their identity.
Another key driving force is the influx of brand shaming platforms. “Think Dirty,” for example was created to disclose just how “toxic” and potentially damaging your cosmetics could be. The app works by scanning a barcode of products and revealing a 0-10 rating, thus allowing its users to bypass the brand’s own messaging, and really get under its skin.
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Photos, in the slideshow above: Silk+Honey, a DIY beauty brand; Belif and Nouri; the author Nick Dorman
Setting the Scene
A fundamental factor behind this growth, and this overall increase in expectation, are the Millennials. Highly image-conscious and increasingly skeptical of products that have hit the mainstream, to many the very act of selecting a package is an opportunity to share a statement about their identity.
Another key driving force is the influx of brand shaming platforms. “Think Dirty,” for example was created to disclose just how “toxic” and potentially damaging your cosmetics could be. The app works by scanning a barcode of products and revealing a 0-10 rating, thus allowing its users to bypass the brand’s own messaging, and really get under its skin.
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