02.09.16
According to market analyst Technavio, the future of the global nail polish market is poised to grow at a CAGR of 3.47% through 2019. The report takes into account revenue generated from retail sales of nail care products, and does not include salon or spa services.
Arushi Thakur, a lead cosmetics and toiletry analyst at Technavio, says, “The nail care market has witnessed a positive growth rate over the past decade and is expected to maintain the positive trend during the forecast period. Advances in technology have allowed for consumers to not have to go to nail bars and salons for nail care services, instead they can do it at home.” Thakur says in 2012, OPI released its first nail decals, “OPI Pure Lacquer Nail Apps,” giving users an option to choose from several different designs including rattlesnake, lace, and fishnet prints.
The market is also flourishing due to its collaboration with various designers, according to Thakur. “Polish and cosmetics brands often tie up with fashion designers to develop new colors and patterns that are showcase
Arushi Thakur, a lead cosmetics and toiletry analyst at Technavio, says, “The nail care market has witnessed a positive growth rate over the past decade and is expected to maintain the positive trend during the forecast period. Advances in technology have allowed for consumers to not have to go to nail bars and salons for nail care services, instead they can do it at home.” Thakur says in 2012, OPI released its first nail decals, “OPI Pure Lacquer Nail Apps,” giving users an option to choose from several different designs including rattlesnake, lace, and fishnet prints.
The market is also flourishing due to its collaboration with various designers, according to Thakur. “Polish and cosmetics brands often tie up with fashion designers to develop new colors and patterns that are showcase
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