Viktorija Gnatoka, Global Packaging Analyst, Mintel09.17.15
Mintel’s Personal Care Consumer US report talks about the importance of simplifying shopping for time-strapped consumers as well as providing convenience-driven packaging solutions.
Mintel’s Transumers trend emphasizes the lack of time spent on regular personal grooming steps and an increasing tendency for doing everything on-the-go. The biggest implication for packaging is shrinking package sizes and development of package types that support convenient and safe product application on-the-go.
The author, Viktorija Gnatoka
Portable packaging, until recently, has been represented mostly by small sachets and tiny bottles – both copies of their regular size packages (i.e. flexible pack or full size bottles). Pods and capsules are still new in the personal care category and bring an element o
Mintel’s Transumers trend emphasizes the lack of time spent on regular personal grooming steps and an increasing tendency for doing everything on-the-go. The biggest implication for packaging is shrinking package sizes and development of package types that support convenient and safe product application on-the-go.
The author, Viktorija Gnatoka
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