Leslie Rose04.30.15
Consumers are frustrated with inadequate packaging solutions that trap perfectly good products and deliver a poor consumer experience – especially for the waste-conscious among us. If you’ve ever struggled to get the last few drops of an expensive
The author, Leslie Rose
cream or shampoo out of the bottle, you’ve experienced this frustration.
LiquiGlide set out to determine how consumers would react to packaging solutions that can eliminate waste. Anecdotally, we knew that consumers hate the waste caused by inefficient packaging, but we wanted to quantify it, so we asked more than a thousand consumers about their attitudes and habits related to the packaging, use, waste and disposal of sticky consumer goods – including health and beauty products like lotion, shampoo and toothpaste. What we found was pretty interesting.
Consumers Hate Waste
When we told them how much of sticky products that
The author, Leslie Rose
LiquiGlide set out to determine how consumers would react to packaging solutions that can eliminate waste. Anecdotally, we knew that consumers hate the waste caused by inefficient packaging, but we wanted to quantify it, so we asked more than a thousand consumers about their attitudes and habits related to the packaging, use, waste and disposal of sticky consumer goods – including health and beauty products like lotion, shampoo and toothpaste. What we found was pretty interesting.
Consumers Hate Waste
When we told them how much of sticky products that
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