Brivaplast spoke to visitors at the MakeUp in LosAngeles show about its new “Ready To Go” service. The supplier will begin showing beauty brands its range of applicators, which have already been tested to work with specific formulas.
Through its partnerships with some of the most well-known cosmetic suppliers that specialize in formulations and supply finished makeup products, Brivaplasts’ customers will have the opportunity to try its brushes and applicators with the formula it best compliments. Prior testing, done by Brivaplast, will ensure the best pairings.
With this important step in the product development process already done, projects are simplified and lead times will be shorter.