Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

A flurry of new product launches in the hair care, body care and sun care segments are affirming that self-care has always been in demand—and, more recently, so are packaging and formulations that merge the concepts of mindful, functional and environmentally conscious.

WYOS is a new, feel-good personal care brand. Launched in January, it encourages consumers to Write Your Own Story with a line of waste- and mess-free stick products that exude a clean, less-is-more ethos in their formulas and packaging.

“We created WYOS because we saw whitespace not only for the products, but for the way brands interact with their communities,” says Jamie Glassman, CEO and founder. “We set out to make products that are easier to use with less waste, but also, we felt as a brand, we needed to act differently and connect with our consumers where they are physically, digitally and emotionally.”

The brand’s five-piece vegan and cruelty-free collection includes The Clean Sweep