• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging

    Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

    A CBD Packaging Evolution

    Packaging Decorated to Make a Lasting Impression
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador

    Sephora Announces Significant Expansion

    Verescence Acquires Majority Stake in Pacificglas

    Clean Beauty Collective Partners with EarthDay.org

    XYZ Registry Launches Beauty-Based Top-Level Domains
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    A New Biodegradable Sponge—& Why TikTok Users Are Horrified

    Key Insights on Lip Color & Mascara Packaging

    The Tube Council Names the 2020 Tube of the Year Award Winners

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Estée Lauder Taps Ana de Armas as Global Brand Ambassador

    Sephora Announces Significant Expansion

    Clean Beauty Collective Partners with EarthDay.org

    XYZ Registry Launches Beauty-Based Top-Level Domains

    Inahsi Naturals Achieves EU Compliance
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Verescence Acquires Majority Stake in Pacificglas

    Neopac Introduces Lightweight Plastic Tube

    Beauty That’s Ultra Luxe and Sustainable

    Quadpack Expands in the Americas Region

    Key Insights on Lip Color & Mascara Packaging
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty That’s Ultra Luxe and Sustainable

    Burt's Bees To Reduce Virgin Packaging Materials By 50% By 2030

    Pai Skincare Rebrands For An Eco-Conscious World

    How L’Oréal Is Accelerating Its Sustainable Mission

    Key Insights on Lip Color & Mascara Packaging
    Top 20 Companies
    LBrands

    LVMH

    Natura Cosméticos S.A.

    Shiseido

    Henkel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yonwoo/PKG

    JSN Cosmetic Packaging

    Epopack Co. Ltd

    3C Inc.

    Color Carton Corp.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Key Insights on Lip Color & Mascara Packaging

    There's no shortage of packaging for both mascara and lip color—especially if you're looking for refillable designs & sustainable materials, suppliers say.

    Key Insights on Lip Color & Mascara Packaging
    Packaging for Lip Color & Mascara: HCP's Hush, HCP's Fusion Glass, & Axilone-Ileos' refillable aluminum lipstick package
    Key Insights on Lip Color & Mascara Packaging
    Asquan’s monomaterial lipstick case is designed for easy recycling.
    Key Insights on Lip Color & Mascara Packaging
    One of CTK’s many sustainable options for lip color is its refillable lip gloss.
    Key Insights on Lip Color & Mascara Packaging
    Geka’s ‘softPearl’ applicator and 'PureDefinition' mascara brush
    Key Insights on Lip Color & Mascara Packaging
    HCP's Lip Therapy, a sustainable lip gloss
    Key Insights on Lip Color & Mascara Packaging
    ICS’ 100% paperboard push-up package is ideal for lip balm.
    Key Insights on Lip Color & Mascara Packaging
    Asquan’s mono-material lip balm stick package—made entirely from PP or PCR/PP, so it can be recycled without disassembly.
    Key Insights on Lip Color & Mascara Packaging
    HCP’s new Super Slim mascara pack
    Key Insights on Lip Color & Mascara Packaging
    A few of HCP's sustainable mascara brushes
    Key Insights on Lip Color & Mascara Packaging
    Cosmopak’s TPEE applicators come in various shapes, and are ideal for lip gloss, lip oils, lip treatment products and more.
    Key Insights on Lip Color & Mascara Packaging
    A selection of Cosmopak's applicators, ideal for lip gloss and liquid lipstick.
    Related CONTENT
    • Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    • Sephora Announces Significant Expansion
    • Verescence Acquires Majority Stake in Pacificglas
    • Senior Plastics or Packaging Engineer
    • Clean Beauty Collective Partners with EarthDay.org
    Marie Redding, Senior Editor02.03.21

    In a role reversal, eye makeup has become more popular than lipstick, since our lips are hidden under face masks—but market forecasters say the color cosmetics market as a whole is expected to begin to make a comeback this year. And as consumer demand increases, so does the need for packaging.

    “Eyes and lashes have been a key focal point due to face masks. As a result, mascaras with volumizing effects are more in demand,” says Eleanor Bunting, marketing manager, ICS. “Video calls and meetings have also heightened this lash trend,” she adds. “Many people want to look ‘awake’ and energized for video conferences.”

    “We see a rise in requests from beauty brands for mascara packaging—it’s a growing category,” says Cheryl Morgan, creative marketing manager, HCP Group. “One trend for mascara is ultra-slim packaging and fiber applicators, which offer excellent dexterity and controlled application. They can reach even the tiniest lashes—and are suitable for creating fun looks such as colored or ombre lashes,” she explains. “Our global Lash Studios provide interactive environments for beauty brands to work collaboratively with our mascara experts to ensure a pack provides the perfect application performance for new product launches,” she adds.

    HCP says that in 2019 the company produced 249 million lipsticks; 142 million mascara packs; and 126 million lip gloss packs.

    In the lip category, the pandemic has changed the types of products that are most in demand, suppliers say. “The trend in lip color now is toward long-lasting formulas that will resist while covered with a mask. This means more volatile formulas, and a greater need for airtight packaging,” explains Monika Pfeifer, business development director, Asquan.

    There is also a shift from lipstick to more moisturizing lip balms, serums, and oils. “The global lip market will be hardly affected by Covid-19,” says Morgan Sochon, communication manager, Axilone–Ileos Group. “We have seen a big drop in color makeup—but we also see a recent rebound in Asia, along with a growing demand for more moisturizing formulas and lip balms,” she explains. She says beauty brands often choose Axilone’s high-performance mechanisms for these types of lip formulas.

    ICS’s Bunting says, “New types of lip products, such as lip balms, lip scrubs, and lip masks, are growing in popularity right now, because consumers are incorporating more wellness-focused products into their daily routines.”

    There is an increasing desire for all things healthy—for our bodies and the planet. “As far as lip packaging, sustainability is at the core of all our packaging innovations,” says Jackie Paterno, vice president, CTK Cosmetics. Paterno says she often hears requests from beauty brands for sustainable options in the lip category that also provide a luxury feel.

    Walter Dwyer, president, Cosmopak, also says that new types of lip products are being requested. “We think the lip treatment category will benefit from Covid. We’re seeing more interest in lip balms, oils, and glosses—and less requests for traditional lipsticks.” Cosmopak’s range includes lip balm stick packs, tins and jars.

    Stefanie Gunz, head of marketing, Geka, also says “wellness” is on the rise. “Consumers are staying at home more—and taking a closer look at ingredients. They are taking a deep dive into healthy treatments and want to know more about the products they purchase—and attitudes toward sustainability are changing, dramatically.”

    HCP’s Morgan agrees, and says, “The pandemic has pushed the topic of sustainability and the bigger picture of considered consumption to the forefront of both brands’ and consumers’ minds; consumers are looking to both take care of themselves and of the planet. Demands that have been accelerated by the pandemic include refillable packaging, PCR and bio-based replacements for plastic. Refill and streamlined, mono-material packaging that is more easily recycled is a top trend across all categories.”

    Several of suppliers’ latest packaging innovations for lip color and mascara are featured here—including applicators and brushes—which are key for liquid lipstick, lip gloss and mascara.

    New Self-Care Options for Eyes & Lips

    As the trend toward skin care-inspired lip products continues, suppliers are offering a variety of packaging options to accommodate these products. “We have adapted to the post-Covid era by launching a new collection focused on ‘Beauty & Care’ called Take Care,” says Geka’s Gunz.

    ‘Take Care’ showcases packaging solutions for 2-in-1 treatment products. “The collection includes a lip pampering oil, a lash and brow serum, a silicone mask brush, a gua sha board and a beauty bag,” says Geka. The transparent lip oil is enriched with jojoba oil for extra hydration. “The ready-to-go packaging is a squared design, molded in clean white with a pearly effect—and decorated in rose gold hot foil,” says Gunz.

    The lip oil features Geka’s new pearl-shaped applicator, “softPearl,” which provides a 360-degree application. “This applicator allows an easy dip and a gentle application of the lip oil,” says Gunz. “The design is eye-catching and our customers can choose antibacterial flocking,” she adds.

    ICS’s Bunting is also hearing new types of requests from beauty brands, due to the “wellness” trend. “The increased focus on self-care is influencing color cosmetics to adopt a skin care approach,” she says. “Beauty brands are adopting a self-care approach and adding active moisturizing ingredients to lipsticks and lip glosses—and as a result, we are seeing more lip formulations in packaging that is traditionally used for skin care products, such as tubes, jars, and rollerball packs,” she adds.

    Asquan is another supplier that offers solutions for ‘lip care.’ “Our latest ASQ design in the lip care category is our 15ml essential tottle. The smooth, large, and soft TPE reducer makes it perfect for applying a lip oil or lip mask,” says Pfeifer.

    HCP’s Morgan also mentions the self-care trend, and how it is influencing lip color. “The lip category is embracing self-care products that deliver on the ‘feel-good’ factor. We offer a variety of packaging for lip balms, oils, and overnight treatments. We also have lip tints infused with nourishing ingredients,” she says.

    HCP’s Fusion Glass Lip Gloss is a thick-walled PET bottle designed for a lip serum or oil formulated to soothe dry, irritated lips. It is paired with HCP’s soft, heart-shaped flexible applicator, which holds a generous amount of product. HCP also offers Everyday Balm Trendstick for lip balm. “External parts can be molded in transparent, translucent or opaque materials to achieve various aesthetics,” says Morgan.

    Lip Gloss, Serums, Oils—and Applicators

    Several suppliers say there’s a shift toward lip gloss, since lipstick requires taking more time to apply with greater accuracy. “Glossy lip formulations are a key lip trend, despite mask-wearing. The current stay-at-home lifestyle has inspired more casual, laid-back apparel, and this affects consumers’ lip product choices,” says ICS’s Bunting. “Our chubby doe foot applicators are an ideal choice, and apply a generous amount of bulk in just one swipe. Stick packaging for lip balms also provides the same effortless swipe-on application option,” she says.

    HCP recently partnered with Regi Laboratories to launch Lip Therapy, which it calls an “eco-lip gloss.” “It is a luxuriously soothing beauty solution with a reduced environmental impact,” says Morgan.  The versatile lip gloss stock pack is manufactured in PCR material. Regi Laboratories provides its Silky & Shine Lip Therapy formula. The bottle is molded in 100% R-PET and the cap is 100% R-ABS. The soft rounded tip of the applicator is HCP’s soft, rounded “Ballet “ flocked tip, which features a two-sided flat surface for optimum agility during application.

    HCP also offers Double Flock and Power Flock—high-performance lip gloss applicators that provide superior product-loading. “Our Double-Flock is dual-length flocking that holds lots of formula to provide extreme coverage. Our extra dense Power-Flock fibers provide an ultra-sensory experience due to the large surface area of the flexible applicator, which ensures a smooth application,” Morgan explains.

    Cosmopak offers its new Triangle Vial and Diamond Cut Vial, which are ideal for lip gloss. The Triangle vial is paired with a flocked applicator. Cosmopak’s Diamond Cut Vial features a solid color diamond cap and clear diamond cut base. It is paired with a doe foot applicator.

    Cosmopak’s versatile TPEE applicator is compatible with most formulas. “It is a direct-molded flock, which makes it chemical-free, since there is no gluing the flocking,” explains Dwyer. “It can be used with a variety of formulas, including lip gloss, liquid lipstick and lip oils. We offer several shapes, as well as custom applicator designs,” he says.

    Asquan offers a variety of rigid core precision applicators, which are ideal for high-pigmented liquid lipstick, and softer styles for oils and gloss. “For lip oil, the trend is toward softer, more flexible flocked tips. Flexible, broad shapes provide both a “real” and perceived increased level of comfort while applying a lip gloss or “lip care” product,” Pfeifer explains.

    Sustainable & Refillable Packaging for Lip Color

    Lip color packaging comes in many forms, including many types of sustainable solutions. For lipstick, traditional bullets are typically in a case with a twist-up mechanism. Several parts, in different materials, makes recycling a challenge. For this reason, some suppliers are offering mono-material lipstick packaging.

    “Our newest innovation is our PET mono-material lipsticks,” says ICS’s Bunting. “The cap, base and inner mechanisms are all 100% recyclable PET, so when the formulation is all used up, simply pop the whole pack into the recycling bin,” she says.

    Refillable lipstick is also increasingly popular. Axilone-Ileos just launched a patented, premium refillable aluminum lipstick case. “It is fully customizable—and available in a snap or magnetic fit,” says Sochon. It incorporates the supplier’s “key-&-lock” refill cartridge system. “This prevents high-end lipstick cases from being refilled with low-end products,” she explains.

    CTK Cosmetics offers new refillable options for lip gloss. “We are working with beauty brands to develop refillable lip packaging that features a luxurious outer bottle and cap in plastic or metal, with special finishes—with an inner refill vial made from PET,” says Paterno. “Our Refillable Lip Gloss offers sustainability without compromising luxury. It’s a simple, yet sleek vial design. The refill system assembles with a simple twist and click,” she adds.

    ICS also offers a refillable lipstick package, in PCR. “It is aesthetically pleasing and functionally effortless to use,” says Bunting. The user pulls the lipstick godet out of the base, then inserts the refill into the base until it securely clicks in place. “At ICS we have a variety of refillable packaging available, ranging from jars to pencils, to compacts and sticks,” Bunting adds.

    ICS also offers a push-up stick package, ideal for a lip  balm, or even lipstick. It is made from 100% paperboard, without an inner plastic mechanism. “Simply use your finger to gradually push up the paper base until your desired amount of product is showing. Once your formulation is all used up, you can recycle or compost the whole pack,” Bunting says. 

    HCP offers many types of sustainable packaging for lip color in a variety of plastics—and will soon announce it may be using plastic from Ocean Waste Plastics, which collects plastic waste  from the sea.

    HCP's current sustainable options include a PCR stick package, ideal for lip balm. Its new 100% aluminum lipstick case is optimized for recycling. “It is lightweight, made from a single material, and economical to manufacture. It also has a strong mechanical resistance and can be used with specially designed fashion parts to create a completely new, eye-catching launch,” Morgan says. “As consumers seek out packaging that can be more easily recycled, streamlined and mono-material designs offer a significant benefit,” she adds.

    Asquan also offers several innovative sustainable designs. “Sustainability is a huge focus for us. We have been working with our factories, and now we are able to incorporate PCR in most of our standard packaging,” says Pfeifer. “For lip gloss, we have both thin-walled, blow-molded PCR flacons and thick-walled injected PCR,” she says. Asquan also offers mascara bottles with 100% PCR. In addition, they offer refillable lipstick cases, and a mono-material balm stick. “We are focusing on developing mono-material components, which can be recycled in one piece,” she adds.

    For Mascara, the Brush is Key

    In the mascara category, the brush is key—and how well it works with the formula, bottle, and wiper. HCP’s solutions for mascara include twisted wire brushes and micro-injection molded plastic brushes. The company is known for its “Twist & Cut” fiber brush technology. The team at HCP’s innovations include its Spider Brush fiber treatment, a patented mascara technology that  takes volumized lash results to the next level. “A variety of Spider Brush styles are available with single or multiple reservoirs,” says Morgan.

    Another option is its innovative Feather Comb applicator. “It is precision-molded in black EcoWood, a raw bio-based material that is completely plastic-free, carbon neutral and exclusive to HCP. The comb-style brush achieves excellent separation and lengthening results, while the feather-shaped profile has a tapered tip to groom brows or reach inner and outer corner lashes,” says Morgan.

    HCP is also testing its bio-based fiber brushes, and early trials indicate that the performance is comparable to nylon twisted wire brushes. “As sustainability permeates every aspect of the industry, we are meeting more requests for bio-based fiber brushes. We can support bio-based fiber from multiple supply sources including fiber mascara brushes made from castor oil (100% bio-based), EcoWood  or PLA,” says Morgan.

    ICS offers beauty brands a vast selection of mascara packs, including all types of brushes. “We work with our clients to navigate through the technical maze of pairing or designing the right stem, wiper and brush combination for the formula to help create the ideal mascara,” says Bunting. “There is an increased demand for mascara that volumizes and lengthens.

    Mixed fiber brushes accomplish this. The smooth, soft fibers are generously charged with bulk to gently release onto lashes for voluminous coverage, while the stiff fibers comb and separate the lashes—providing a long, dramatic lash look,” she explains.

    Geka is another team of “mascara experts” offering new molded brushes and fiber filaments, and just expanded its portfolio of molded brushes for mascara last October. Its new two-component brush, “pureDefinition,” is a bi-injected brush designed to deliver defined volume and lash lengthening. 

    The brush is produced using Geka’s “Sandwich” technology. “Gaps between the brush’s alternate rows of conical bristles and slim wedge-shaped discs create bulk reservoir zones, so that more of the formula can be transported to the lashes,” Gunz explains. “Lashes won’t stick together because they are separated and lengthened by the bristles and discs,” she says.

    The bristles at the tip even reach the tiniest lashes in the corner of the eyes and create an extra push-up effect,” she adds.

    This year, Geka will launch two new fiber filaments, and they are made from sustainable materials. Currently, Geka offers its “EOSgreen” fiber filaments, which are made from 100% renewable raw materials from the castor oil plant. “The bio-based fiber filament meets all requirements for volume, lengthening, curling and separation,” says Gunz. “In addition, we offer vegan fiber filaments, too,” she says.

    SGB Packaging Group recently announced its partnership with Ponzini, to offer brands all types of brushes, including fiber and injected styles. The supplier also offers brushes made from eco-materials. Its catalogue includes ergonomic shaped applicators and assymetrical brushes designed to reach every lash, for curling and volumizing effects. The supplier also offers multi-functional comb brushes.

    Asquan also offers numerous options for mascara in PET, PETG, and PP, to house different types of formulas. “We just published our mascara packaging catalog with a full range, from minis to large bottles, combined with our combined molded and fiber brushes for volume, curve, lengthening and definition effects,” she says.

    Final Tips: Collaborate With Your Packaging Supplier

    Consulting with your packaging supplier early on will always ensure a successful launch, but this mantra may be even more important when developing lip color and mascara products.

    “A great mascara is challenging to execute, and a ‘clean’ mascara formula is even trickier,” says Syeira Simon, Cosmopak’s product development and formula innovation manager.

    “Many of the natural raw materials do not perform as well as synthetic and it can take quite a bit of R&D time. We offer ready-to go turnkey options,” she adds.

    HCP will also soon offer ready-to-go mascara solutions, pairing its “tried and tested” formulas with applicators for fast development. “Our team works closely with brands to achieve both speed-to-market and impressive results with unique and customizable designs, plus cutting-edge technologies. We develop and match our molded and fiber mascara applicators for on-trend formulas,” says Morgan.

    Lip color packaging will also greatly affect the user’s experience. “Many lipstick formulations require specific godet fitments, so it is important that the packaging and formulation developers collaborate,” says ICS’s Bunting. “Our packaging and formulation teams have technical expertise in lipstick packaging. Depending on whether the lipstick formulation is firmer or more creamy will result in specific godet requirements and our experts will work closely together to ensure your packaging is fit for the formulation,” she explains.

    In the end, collaboration is key.

    Contact us to find out more about the suppliers in this article, and use our online Buyer’s Guide to find your next supplier partner.  

    What Do Market Analysts Say?

    Market Trends for Lip Color & Mascara

    This is mascara’s time to shine, since face masks are covering our lips and all eyes are on our eyes.

    “The popularity of eye makeup can be attributed to increased experimentation at home and wearing makeup while virtually socializing or during conference calls,” states Emma Fishwick, account manager, NPD UK Beauty. “As consumers are required to wear face coverings, the lip segment declined,” she notes. 

    Overall, color cosmetics sales have been on the decline since 2019 globally when consumer demand began shifting to skin care—and then the pandemic made matters even worse. “Home seclusion trends in 2020 accelerated the declines in color cosmetics already being seen in 2019,” Euromonitor states.

    NPD Group says that 71% of consumers in the U.S. were wearing less makeup in 2020, but behaviors will soon change. NPD’s latest Makeup Report states: “While many makeup consumers are currently using less color cosmetics, 83% of those who use it less often due to the pandemic say that they will return to their regular routines once things get back to normal.”

    The comeback is already underway. Analysts at Euromonitor say the color cosmetics market in the U.S. will begin to bounce back this year, and begin to show positive growth by 2024.

    The global market for lipstick, which was estimated at $13.1 billion in 2020, is projected to reach $18.2 billion by 2027—growing at a CAGR of 4.8% according to a July 2020 report by Global Industry Analysts at Research and Markets. “After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Matte segment is readjusted to a revised 5.2% CAGR for the next 7-year period,” the report states. The lip gloss segment is projected to record a 4.5% CAGR and reach $6.3 billion by 2021.

    As for eye makeup, Grand View Research (GVR) valued the market size at an estimated $14.5 billion in 2018, and expects a CAGR of 5.7% through 2025. The eye makeup market includes mascara as well as eye shadow, eye liner, brow products and more.

    NPD’s UK report shows that new demands for mascara may stick, post-pandemic. Pre-lockdown, eye makeup sales accounted for 22% of total makeup sales in the UK, which increased to 24% during lockdown. Once lockdown was eased, eye makeup increased its share to 25% of total prestige makeup sales. Mascara and eye shadow sales drove the increase.
    Related Searches
    • Cosmetics
    Suggested For You
    The Top Beauty Products of 2021, According to HelloGiggles The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion Sephora Announces Significant Expansion
    Verescence Acquires Majority Stake in Pacificglas Verescence Acquires Majority Stake in Pacificglas
    Senior Plastics or Packaging Engineer Senior Plastics or Packaging Engineer
    Clean Beauty Collective Partners with EarthDay.org Clean Beauty Collective Partners with EarthDay.org
    XYZ Registry Launches Beauty-Based Top-Level Domains XYZ Registry Launches Beauty-Based Top-Level Domains
    Inahsi Naturals Achieves EU Compliance Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty Christie Brinkley Joins SBLA Beauty
    Madison Reed Raises $52 Million in Financing Round Madison Reed Raises $52 Million in Financing Round
    The Estée Lauder Companies Closes Becca Cosmetics The Estée Lauder Companies Closes Becca Cosmetics
    Afro Sheen Launches New Brand Initiatives Afro Sheen Launches New Brand Initiatives
     CEW Goes Virtual with Annual State of the Beauty Industry Report CEW Goes Virtual with Annual State of the Beauty Industry Report
    Neopac Introduces Lightweight Plastic Tube Neopac Introduces Lightweight Plastic Tube

    Related Features

    • Cosmetics | Skin Care/Sun Care
      Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

      Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

      A look at our finalists—and execs from e.l.f. cosmetics, Huda Beauty, Murad, and Smashbox talk about packaging.
      Jamie Matusow, Editor-in-Chief 02.03.21

    • Anti-Counterfeit | Cosmetics | Decorative Effects | Package Development | Printing/Decorating | Sustainable Pkg/Practices
      Packaging Decorated to Make a Lasting Impression

      Packaging Decorated to Make a Lasting Impression

      Decorating techniques transform packaging, ensuring that bottles, jars and boxes for makeup, skin care and fragrances ‘pop’—both on shelf and online.
      Marie Redding, Senior Editor 11.30.20

    • Cartons/Boxes | Cosmetics | Eco-friendly | Fragrances | Skin Care/Sun Care | Stock Pkg
      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Sustainability Drives New Solutions in Innovative Cosmetic Packaging

      Packaging innovations focus on sustainable materials, small sizes, and hygienic solutions—as well as visual aesthetics and engineering feats.
      Jamie Matusow, Editor-in-Chief 11.30.20


    • Cosmetics | Low MOQs | Skin Care/Sun Care | Stock Pkg
      Packaging Solutions In Small Quantities

      Packaging Solutions In Small Quantities

      Low minimum order quantity (MOQ) packaging fits the bill for cost-conscious Indie brands and global brands with limited specialty launches.
      Joanna Cosgrove, Contributing Editor 11.04.20

    • Bottles/Jars | Cartons/Boxes | Cosmetics | Eco-friendly | Made in USA | Skin Care/Sun Care | Tubes
      Covid Boosts USA/Canada Cosmetics Packaging Production

      Covid Boosts USA/Canada Cosmetics Packaging Production

      Insights from leading domestic suppliers -- and what the future of beauty packaging may hold.
      Jamie Matusow, Editor-in-Chief 08.31.20

    • Airless | Bottles/Jars | Cosmetics | Droppers | Stock Pkg | Tubes
      Stock Packaging with Style

      Stock Packaging with Style

      Beauty brands of all sizes are reaping the benefits of stock packaging—and creating custom looks on time and under budget.
      Marie Redding, Senior Editor 07.24.20


    • Airless | Applicators | Bottles/Jars | Caps/Closures | Compacts | Cosmetics | Eco-friendly | Eco-friendly | Paper/Board | PCR | Plastics | Skin Care/Sun Care | Stock Pkg | Tubes
      LA Show Review: Talk Centers on Sustainability and CBD

      LA Show Review: Talk Centers on Sustainability and CBD

      Suppliers talk reusable, recyclable, and refillable -- with an emphasis on making things easy for the consumer.
      Jamie Matusow, Editor-in-Chief 05.01.20

    • Caps/Closures | Cosmetics | Decorative Effects | Fragrances | Labels | Lipstick packages | Metal | Package Development | Paper | Printing/Decorating
      Sleek & Chic, Metals Shine with an Enduring Appeal

      Sleek & Chic, Metals Shine with an Enduring Appeal

      Suppliers offer brands innovative ways to use metals and metallics to create luxurious packaging for makeup—and more.
      Marie Redding, Senior Editor 05.01.20

    • Applicators | Cartons/Boxes | Compacts | Cosmetics | Printing | Turnkey
      Packaging in the Fast Lane

      Packaging in the Fast Lane

      Beauty and personal care packaging providers are delivering a variety of at-the-ready products and services to expedite a brand’s path to market.
      Joanna Cosgrove, Contributing Editor 05.01.20


    • Cosmetics
      Clean Beauty, Clean Packaging

      Clean Beauty, Clean Packaging

      A streamlined look and a 'less is more' materials ideology are trending--but there are still ways for brands to customize and define color cosmetics packaging.
      Jamie Matusow, Editor-in-Chief 03.04.20

    • Brushes | Compacts | Cosmetics | Design Capabilities | Lipstick packages | Mascara Containers | Package Development
      Lip Color and Mascara

      Lip Color and Mascara's 'New Norm'

      With help from suppliers, Westman Atelier and other makeup brands are combining functionality with luxuriously stylish—and sustainable—packaging.
      Marie Redding, Senior Editor 02.05.20

    • Cosmetics | Skin Care/Sun Care
      M∙A∙C Cosmetics: Ahead of Its Time

      M∙A∙C Cosmetics: Ahead of Its Time

      Congratulations to MAC Cosmetics —our 2020 Company of the Year: Excellence in Packaging!
      Jamie Matusow, Editor-in-Chief 02.05.20


    • Cosmetics | Fragrances | Glass
      The Trend Toward ‘Glassification’

      The Trend Toward ‘Glassification’

      Due to its many benefits, glass packaging, is on the rise for both fragrance and cosmetics.
      Joanna Cosgrove, Contributing Editor 02.05.20

    • Cosmetics | Decorative Effects | Fragrances | Machinery | Metal | Printing/Decorating | Sustainable Pkg/Practices
      Tapematic USA, Inc.:  A Rich History of Innovation with a Personalized Touch

      Tapematic USA, Inc.: A Rich History of Innovation with a Personalized Touch

      ...
      Joanna Cosgrove, Contributing Editor 12.12.19

    • Cosmetics | Fragrances
      Experts Discuss How ‘Beauty Made in Italy’ Can Compete in America

      Experts Discuss How ‘Beauty Made in Italy’ Can Compete in America

      ...
      Marie Redding, Senior Editor 12.12.19

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • The Estée Lauder Companies Closes Becca Cosmetics
    • Wondering How To Connect To The Latina Market?
    Breaking News
    • Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    • Sephora Announces Significant Expansion
    • Verescence Acquires Majority Stake in Pacificglas
    • Clean Beauty Collective Partners with EarthDay.org
    • XYZ Registry Launches Beauty-Based Top-Level Domains
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    GUM Recalls Oral Spray
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login