Spirits Lift at Luxe Pack New York

A record crowd and a sold-out show floor lend an increasing sense of optimism to the luxury packaging market.

By Jamie Matusow, Editor

Speculation was high leading up to the seventh edition of Luxe Pack New York: What impact would a slowed economy and the threat of swine flu have on the luxury packaging show when it rolled out its traditional red carpet on May 20-21? Apparently, the optimists got it right, and the steady interest in packaging options took precedence. More than 2,100 visitors—up 5% from last year—made their way to the 40,000 square-foot Altman Building and Metropolitan Pavilion on W. 18th Street, for a show that delivered a sold-out floor, with 109 exhibitors and a number of high-level educational sessions.

Whatever negative reports plagued the beauty world earlier in the year