• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Aveda is Leaping Bunny Approved by Cruelty Free International

    Smashbox Expands Becca Highlighter Collection

    Bite Beauty Is Closing Later This Year

    Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company

    LaJeanell Launches Men’s Duo Skincare Product Set
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Aveda is Leaping Bunny Approved by Cruelty Free International

    Bite Beauty Is Closing Later This Year

    Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company

    LaJeanell Launches Men’s Duo Skincare Product Set

    A Look at Machine Gun Kelly's $30K Diamond Mani
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    Chanel

    Amway

    Mary Kay

    Beiersdorf

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Epopack Co. Ltd

    Yuan Harng Co. Ltd.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Big Sky Packaging

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Pandemic-Resilient Beauty Segments

    The beauty industry pivots to meet the unexpected needs of its consumers.

    Pandemic-Resilient Beauty Segments
    Trending in Beauty: Wildling Beauty's Empress Stone; Cooluli Mini Beauty Refrigerator sold at Urban Outfitters
    Related CONTENT
    • Loop Reuse Platform Moves In-Store with Global Retailers
    • Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    • CIBS Reschedules All 2021 Events
    • Pretium Packaging Acquires Alpha Packaging
    • Silgan Holdings Acquires Gateway Plastics
    Elle Morris, Senior Global Consultant at Marks, part of SGS & Co.  03.25.21

    Covid-19 has impacted every aspect in our lives over the last year.  It has interrupted family and work life; wreaked havoc on the worldwide economy, and caused tremendous health and personal suffering.

    And, the way we conduct business has completely changed at retail, particularly in the beauty sector. Only recently have many states allowed beauty service businesses to reopen with strict safety protocols to protect both the service providers and their consumers.

    Sephora and Ulta have had to alter their famous “come and play” retail philosophies of self-discovery in the world of brick and mortar beauty, to build up their online offerings, as well as ensure that there is no touching or sampling in their stores. Consultants are more heavily relied upon for product expertise and are required to assist all consumers.

    As a society, we are dependent upon communicating through our computers – spending more time in front of screens than we ever have. We have also incorporated wearing protective facial masks into our daily existence; obscuring almost every facial aspect except our eyes and brows.

    So, given all these wildly unexpected changes to our lives, how has the beauty industry been impacted? What products are succeeding in this unequivocal time of mandatory physical isolation and cloaked faces?

    Skincare Tools and Serums Burgeoning

    The days of regular facials have been temporarily suspended– either through services not being permitted for health and safety reasons or due to economic restraint. 

    Perhaps we have also been focusing on our skin’s appearance because we spend so much time seeing ourselves on screen that we can’t help but notice its condition or imperfections more than we have in the past.

    In any case, consumers are seeking tools to use at home to help them maintain their skin care routines that were once handled by professionals.

    Since the onset of the pandemic, there has been a steady lift in at-home skin care tools such as facial steamers, blackhead vacuums, facial scrapers and rose quartz/jade rollers. Sales of facial steamers jumped dramatically in the first and second quarters of 2020, with many brands selling out online and at retail partners like Sephora during that time. 

    Further to consumers becoming their own skin care professionals, one of the most popular items in the pandemic has been the mini beauty care fridge. Like you would see at a spa, there are now very small, décor-friendly home refrigerators designed especially for skin care products, which can be kept in a bathroom or on a dresser for easy access during a skin care routine. Between February and March of 2020, sales of these mini fridges rose 101.9%.-- and that was just the first month of the pandemic.

    Tools that have a calming effect through ritual simplicity have also grown. Gua sha tools refer to jade, rose quartz, crystalline, and other semiprecious stones carved to have a firm, flat surface. The term translates from Chinese to “scraping,” but these stone tools aren't meant for exfoliating. Instead, gua sha tools are pressed on the face in gentle, upward strokes.

    At the clean beauty retailer Credo, these skin care tools have more than doubled their percentage of sales from the year prior since the pandemic hit the U.S. in March 2020. Growing by more than 200%, purchases of a gua sha tool called  “Empress Stone”  from Wildling Beauty led to a meteoric rise in sales.

    Along with these tools, interest in the benefits of serums has soared. Vitamin C, hyaluronic acid and retinol serums have all seen a 20-40% increase in online searches over the past 12 months.

    Michael Ahmad, national education manager Herbivore Botanicals, the indie brand known for serums like the exfoliating Glow Serum, says that serum sales have increased by 139% since March, which he attributes to a “consumer base that’s looking to create indulgent self-care moments that help to delineate between work and rest when both are now done at home”.

    Perhaps some of the most interesting product development and growth are serums designed to protect the skin from blue light or screen light – consumers spend so much time in front of  screens (mobile, tablet, desktop), this “urban pollution” can cause skin damage and dehydration.

    One Ocean Beauty, which sells a hydrating blue light-blocking mist, reports that sales of the product grew by 200% over the months of April and May 2020, three times the previous monthly average. Supergoop, which now carries six blue light-blocking products, has also seen an uptick in sales, two of which — a sheer sunscreen and a makeup primer — are currently the top two sellers in facial sun care at Sephora.

    Bottom Line

    While our lives have changed, the beauty business and its consumers are resilient.  We may never go back to the “way things were” but we are discovering new products to help us keep our beauty routines intact.

    We may end up better for it in the end – with product innovation such as blue light block serums and leveraging age old beauty tools such as gua sha. The beauty industry will continue to march forward and meet the unexpected needs of its consumers.
    ABOUT THE AUTHOR 

    Ms. Elenita (Elle) Morris is Senior Global Consultant at Marks, part of SGS & Co. a brand design and experience agency uniquely constructed to enable brands to win in an age of constant change.  Follow Elle on LinkedIn


    Read Next

    Top Trending Skincare Products of 2021—And America's Favorite Brand
    Suggested For You
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    CIBS Reschedules All 2021 Events CIBS Reschedules All 2021 Events
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium
    Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award
    The Hut Group Announces Plans to Separate its Beauty Division The Hut Group Announces Plans to Separate its Beauty Division
    Tribe Dynamics To Present Tribe Dynamics To Present 'Healthification'
    L L'Oréal USA Achieves Carbon Neutrality Across All U.S. Sites
    Beauty Brands Pause Social Media to Advocate for Key Climate Policy Beauty Brands Pause Social Media to Advocate for Key Climate Policy
    Skin Care Brand Indeed Labs Expands into Scandinavia Skin Care Brand Indeed Labs Expands into Scandinavia
    Videobite: Stratasys Simplifies the Package Design Process with Dazzling 3D Printing Videobite: Stratasys Simplifies the Package Design Process with Dazzling 3D Printing
    UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD

    Related Content

    • Cosmetics
      Loop Reuse Platform Moves In-Store with Global Retailers

      Loop Reuse Platform Moves In-Store with Global Retailers

      Partners with Carrefour (France), Tesco (UK), AEON (Japan), Kroger (U.S.), and Woolworths (Australia).
      09.22.21

    • Cosmetics
      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Rapid urbanization, rising disposable income and social media exposure are driving growth, says GlobalData.
      09.22.21

    • Cosmetics
      CIBS Reschedules All 2021 Events

      CIBS Reschedules All 2021 Events

      Cites health and safety concerns.
      09.21.21


    • Cosmetics | PCR | Plastics
      Pretium Packaging Acquires Alpha Packaging

      Pretium Packaging Acquires Alpha Packaging

      Enhances its scale, product depth, geographic reach and commitment to sustainability.
      09.21.21

    • Plastics
      Silgan Holdings Acquires Gateway Plastics

      Silgan Holdings Acquires Gateway Plastics

      Expands Silgan’s comprehensive product offering in Dispensing and Specialty Closures.
      09.21.21

      Breaking News
      • Aveda is Leaping Bunny Approved by Cruelty Free International
      • Smashbox Expands Becca Highlighter Collection
      • Bite Beauty Is Closing Later This Year
      • Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company
      • LaJeanell Launches Men’s Duo Skincare Product Set
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Linear Health Sciences’ Orchid SRV Receives FDA & Health Canada Approval
      Vivasure Medical Raises $23 Million in Series D Financing Round
      New Patents Add Value to Know Labs' Bio-RFID Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Evotec SE and Sernova Corp Announce Partnership in the Field of Diabetes
      Emergex COVID-19 Vaccine Candidate Successfully Coated onto Zosano Micro-Needle Patch
      Thabor Therapeutics Appoints Jérémie Mariau as CEO
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Aveda is Leaping Bunny Approved by Cruelty Free International
      Smashbox Expands Becca Highlighter Collection
      Bite Beauty Is Closing Later This Year
      Happi

      Latest Breaking News From Happi

      Filipino Cosmetics Company Sunnies Face Enters US Market
      Selig Group Names Adam Sheridan Next President
      Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Manufacture VFP Ink Technologies Electronic Inks for US
      Sun Chemical Heads to Flexo and Labels 2022
      PETRONAS Chemicals Group to Acquire Perstorp Group
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      H&V Appoints Vice President and General Counsel
      The Honest Company to Sell Diapers, Wipes at Walmart
      Jim Cree Joins Monadnock Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Launches Grappler Suture Anchor System
      Paul Stellato Appointed Chief Accounting Officer at Zimmer Biomet
      DuPuy Synthes’ INHANCE Shoulder System Cleared by FDA for Reverse Total Shoulder Arthroplasty
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Jabil Strengthens Additive Manufacturing Offerings
      Avery Dennison, Wiliot Partner to Build and Scale the Future of IoT
      HP Delivers Enhanced Platform Capabilities to Accelerate Additive Manufacturing Production at Scale

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login