• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    IT Cosmetics Supports Women’s Confidence

    Inter Parfums Reports a Strong Fourth Quarter

    Universal Engraving Announces New President

    Raw Sugar Living Expands to Target with New Collection

    Supporting Female Beauty Brand Founders on International Women's Day
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Creating Packaging To Safeguard a More Hygienic User Experience
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Inter Parfums Reports a Strong Fourth Quarter

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge

    New High Glass Offers Six Premium In-Stock Bottle Collections

    Blue Heron Botanicals ‘Blue Beauty’ for Green Beauty Enthusiasts
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals ‘Blue Beauty’ for Green Beauty Enthusiasts

    Dispensers for Greater Functionality

    Beauty That’s Ultra Luxe and Sustainable
    Top 20 Companies
    Beiersdorf

    AmorePacific

    Natura Cosméticos S.A.

    Johnson & Johnson

    Kao
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Derik Industrial USA

    Color Carton Corp.

    Yonwoo/PKG

    International Cosmetic Suppliers Ltd.

    3C Inc.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior

    Here’s where consumers stand on preferred retail outlets, safety, discounts and more.

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
    The author, Gretchen Jezerc
    Related CONTENT
    • WWP Launches Intentional Beauty
    • Verescence Lends Expertise to Valentino Beauty
    • Lisa Rinna Debuts Beauty Brand
    • Huda Kattan Steps Down, Names Huda Beauty's New CEO
    • Creating a Latina Beauty Brand That’s by and for Latinas
    Gretchen Jezerc09.18.20

    As retailers and brands work to adapt to shifting consumer expectations in a Covid-19 world, recent research found that consumer behavior around shopping for beauty products is changing.

    The research, which was conducted by retail predictive analytics company First Insight as part its ongoing series of consumer studies entitled, The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors, found three ways that consumers are changing behavior when it comes to safety, discounting, and frequency of beauty purchases.

    Most Do Not Feel Safe Testing Products In-Store, and Malls Feel Least Safe

    According to the research, the vast majority of women (80%) do not feel safe trying out beauty products, up slightly from April when 78% of women reported the same. 

    Also, consumers feel least safe shopping in malls, compared to department stores, big box stores and small local businesses. 

    32% of respondents said they feel unsafe or very unsafe shopping in malls, compared to 20% at department stores, 18% at big box stores like Walmart and Target, and 17% at local businesses like apparel boutiques.

    Large Discounts Not Necessary

    Further, expectations for discounting around beauty products show that retailers and brands do not need to offer deep discounting in order to entice shoppers to buy.

    For example, 38% of women would make a beauty purchase for a discount of 30% or less, compared to 29% of women who would purchase for a 30-50% discount, and 14% that would look for a discount of 50% or more.

    Further, when asked if respondents thought they would buy higher, lower, or the same priced beauty products compared to pre-pandemic, more respondents said they would buy the same priced products as before the pandemic (47%) compared to lower priced products (37%). Only 14% said they would buy higher priced beauty products.

    Beauty Purchases Rising Overall

    The research also found that purchasing of beauty products ticked upward compared to a recent study in April.

    10% of respondents surveyed said that they have been buying more beauty products, compared to only 8% of respondents in early April.

    It’s clear that even as people stay home more, beauty products are still a priority purchase for many.

    As the industry reshapes to accommodate the needs and preferences of a new kind of consumer during the pandemic, beauty retailers and brands should listen to the voice of their customers, ensure they are offering the right products that their customers seek in a safe environment and price them at levels that meet their needs without leaving money on the table by extending unnecessary discounts. 

    Photo of shopper by Anna Shvets from Pexels
    ABOUT THE AUTHOR
    Gretchen Jezerc (shown) is SVP of marketing at First Insight.  Prior to First Insight, She is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations.  Fluent in German, French, and Italian, Gretchen holds a BS in chemical engineering and a BA in psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.
    Suggested For You
    WWP Launches Intentional Beauty WWP Launches Intentional Beauty
    Verescence Lends Expertise to Valentino Beauty Verescence Lends Expertise to Valentino Beauty
    Lisa Rinna Debuts Beauty Brand Lisa Rinna Debuts Beauty Brand
    Huda Kattan Steps Down, Names Huda Beauty Huda Kattan Steps Down, Names Huda Beauty's New CEO
    Creating a Latina Beauty Brand That’s by and for Latinas Creating a Latina Beauty Brand That’s by and for Latinas
    L’Oréal Opens Beauty Hub in LaGuardia Airport L’Oréal Opens Beauty Hub in LaGuardia Airport
    Alicia Keys Reveals More About New Beauty Brand Keys Soulcare Alicia Keys Reveals More About New Beauty Brand Keys Soulcare
    Khloé Kardashian Joins Ipsy as Brand Partner Khloé Kardashian Joins Ipsy as Brand Partner
    NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty
    Tmall Announces Pitch Fest Winners Tmall Announces Pitch Fest Winners
    L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award
    Mira Beauty Raises $9 Million in Funding Mira Beauty Raises $9 Million in Funding
    Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign
    WWP Beauty Launches Personal Protection Line WWP Beauty Launches Personal Protection Line
    NYSCC At Home Live Week of Beauty NYSCC At Home Live Week of Beauty

    Related Expert's Opinion

    • 5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members

      5 Ways Beauty Brands are Using Subscriptions to Transform Customers Into Members

      Giving back, community, DIY—and more.
      Deanna Traa, CMO, Bold Commerce 02.12.21

    • E-Commerce Trends Put the Onus on Getting Packaging Right

      E-Commerce Trends Put the Onus on Getting Packaging Right

      Consumer attitudes toward beauty in 2021 reflect the trends that evolved during the pandemic—focusing on optionality, technology and experience.
      Katie Thomas 02.11.21

    • Cosmetics | Health and Beauty | Skin Care/Sun Care
      Growth Ahead for Some Categories in U.S. Prestige Beauty

      Growth Ahead for Some Categories in U.S. Prestige Beauty

      NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.
      Larissa Jensen, NPD’s beauty industry advisor 02.05.21


    • Package Development
      Developing Relationships Through Packaging, Availability & Accessibility

      Developing Relationships Through Packaging, Availability & Accessibility

      Why beauty brands need all three components to be successful in 2021
      Morrishane Collins, head of global distribution, African Pride 02.01.21

    • Ethnic
      Why Major CPGs Are Acquiring Black-Owned Beauty Brands

      Why Major CPGs Are Acquiring Black-Owned Beauty Brands

      African-Americans’ spending power is on the rise—and packaging creativity is high.
      Elle Morris, CEO, SnapDragon 01.25.21

    • Cosmetics
      Do Products Dry Up Before They Reach Consumers?

      Do Products Dry Up Before They Reach Consumers?

      Revuze reveals the top 3 topics driving negative and positive reviews for mascara.
      Alon Ghelber, CMO, Revuze 01.25.21


    • Cosmetics
      Where Beauty Finds Success in 2021

      Where Beauty Finds Success in 2021

      NPD’s Larissa Jensen on which industry markers to keep in mind.
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21

    • Package Design & Consumer Expectations, Post-Covid

      Package Design & Consumer Expectations, Post-Covid

      Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.
      Jamie Matusow, Editor-in-Chief 12.21.20

    • How to Make Your Beauty Brand Pandemic-Proof

      How to Make Your Beauty Brand Pandemic-Proof

      Start by making the online shopping experience fun.
      Jay Hack, Mira Beauty 12.21.20


    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20

    • What Will 2021 Hold for the Beauty Industry?

      What Will 2021 Hold for the Beauty Industry?

      A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.
      Elle Morris, CEO, SnapDragon 12.10.20

    • Sample/Travel Sizes
      How Brands Can Survive and Thrive in This New Era of Beauty

      How Brands Can Survive and Thrive in This New Era of Beauty

      Industry response to the crisis has been overwhelmingly positive, but permanent changes lie ahead. Here’s how to best adapt now to the new realities.
      Benjamin Scherpenbergs, Senior Manager at PFS 11.30.20


    • Creating A Unique CBD ‘Global Packaging Language’

      Creating A Unique CBD ‘Global Packaging Language’

      From Beauty to Spirits, how brands can differentiate themselves by communicating the effects of their products.
      Jared Mirsky 10.29.20

    • Resilience: Building a Supply Chain in the ‘New Normal’

      Resilience: Building a Supply Chain in the ‘New Normal’

      Plan now for sufficient stock allocations and informed decisions.
      Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20

    • Where to Find Beauty This Holiday Season

      Where to Find Beauty This Holiday Season

      A look at several key prestige beauty markers
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 10.22.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • The Estée Lauder Companies Closes Becca Cosmetics
    • A New Partnership Delivers Turnkey Beauty Solutions
    Breaking News
    • IT Cosmetics Supports Women’s Confidence
    • Inter Parfums Reports a Strong Fourth Quarter
    • Universal Engraving Announces New President
    • Raw Sugar Living Expands to Target with New Collection
    • Supporting Female Beauty Brand Founders on International Women's Day
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Varian CEO to Retire Following Siemens Healthineers Acquisition
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Fusion Pharmaceuticals Acquires IPN-1087
    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    IT Cosmetics Supports Women’s Confidence
    Inter Parfums Reports a Strong Fourth Quarter
    Universal Engraving Announces New President
    Happi

    Latest Breaking News From Happi

    Sozio Acquires Scentessence
    Cocokind Adds More Information on Packaging
    Sustainable Cosmetics Summit is Online in June
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Abbott Label installs Domino K600i dual bar digital UV inkjet printer
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login