• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Neenah to Host Packaging Webinar for Printers

    W.S. Badger is Named a ‘150 Top Impact Company’

    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance

    The Estée Lauder Companies Appoints SVP, New Business Development

    Counter Brands Appoints Independent Director
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Neenah to Host Packaging Webinar for Printers

    W.S. Badger is Named a ‘150 Top Impact Company’

    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance

    The Estée Lauder Companies Appoints SVP, New Business Development

    Counter Brands Appoints Independent Director
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    HCP Presents 2021 Trends — & More

    These Beauty Brands Are Conserving Water

    Beauty Brand Execs Speak on the Challenges of Water Usage
    Top 20 Companies
    Coty

    Henkel

    LVMH

    AmorePacific

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    JP Packaging LLC.

    Derik Industrial USA

    Yonwoo/PKG

    Big Sky Packaging

    Albéa
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    How Beauty Trends Differ Throughout Asia

    Japanese, Chinese and Korean consumers seek different solutions.

    How Beauty Trends Differ Throughout Asia
    How Beauty Trends Differ Throughout Asia
    The author Elle Morris
    Related CONTENT
    • Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    • Keys Soulcare Unveils Six New Products
    • Euromonitor Survey Highlights 2020’s Defining Beauty Trends
    • Hero Cosmetics Receives Growth Investment
    • Dollar Shave Club Appoints New CEO
    Elle Morris, CEO, HMS Design10.26.17

    While Korea may lead the trend space in beauty for western Asia, is that the case in Eastern Asia? Do Korean beauty trends impact the Japanese and Chinese markets as well? One might assume so, but this is not necessarily the case.

    According to Songyang Liao, friend and former colleague and formerly with an international brand design firm in China and a current student in the Graduate School of Fine Arts - Color psychology, Joshibi University of Art and Design, Japan, and Chinese native who has always been an incredible resource when it comes to tracking beauty trends in Asia, there are many differences in trends.

    Japan and Korea – Leaders in Skincare

    Beauty consumers are constantly striving for a more youthful appearance. The US and European beauty marketers frequently turn to Japan and Korea for leading edge product innovation in the skincare space. The Japanese consumer exported the skincare regimen but the Koreans took it to a new level and made it a global phenomenon. Both the Japanese and the Korean consumer are on an eternal quest for flawless skin and a youthful look, so this naturally puts these markets in the lead for constantly generating new products to meet the addiction. While there are clear differences between the consumers and what trends they embrace, these markets mutually benefit from reciprocal influences and close proximity to the consumer giant, China.

    What’s the Difference?

    There are differences in the desired skin appearance and how makeup helps deliver the façade between the Japanese and Korean consumer. The Japanese consumer seeks perfection in skin texture, total skin quality improvement resulting in a pore-less, translucent, flawless complexion. Makeup is used to enhance self-confidence and achieve this ideal look (less can be more). The Korean consumer is looking for a glow and illumination which deliver the impression of youthful radiance. Makeup is used to create that look (highlighting for skin).

    Japan is becoming the leader in developing revolutionary anti-aging skincare to cater to an aging population.

    One of the attributes that is most favored by Chinese and Japanese women alike is pale skin. The Japanese have devised all sorts of treatments that achieve this effect for the consumer – not just topical application. Ingesting Vitamin C is believed to have a whitening effect for skin. There is a trend in Japan for skincare brands to sell ingestible supplements and topical treatments together. The skincare products are topical, so the supplement works within your body, and are taken with the skincare treatment.
    Examples include Lipo-type C from POLA: vitamin C and other 10 types of vitamins, Ceramide.

    Besides skincare products and supplements, whitening injections and whitening drips have also become popular. By injection, the whitening effect is very obvious and has limited side effects. And the price is also affordable for the consumer.

    Korea, on the other hand, is motivated by the 30-something consumer, her desire to have the look of youth, and by the demand of the Chinese market.

    Korea is famous for generating makeup trends such as the ombre lip – known as the “bitten” lip in China. The inspiration comes from when you’re standing out in the cold wind and then you bite your lips. The red part in the middle of the lips resembles being bitten by your teeth, which shows the delicate and youthful actions and look of a girl. It became popular in China in 2013 because of the Korean TV series “I miss you”. The actress Yoon Eun-hye wore the bitten lips. And bitten lips suddenly became well known. The lipsticks Yoon Eun-hye used were out of stock for months. The color of the lipstick was dubbed the “miss you color”.

    The “bitten” lip look is in such demand that Maybelline has introduced a single lipstick that can achieve this look. It has three layers of color, allowing the consumer to just produce the gradient directly instead of drawing with a brush.

    How the Markets Manifest

    Japanese skincare trends and Korean regimens (the Japanese invented the regimen, the Koreans took it to the next level) are infiltrating the USA and Western Europe quickly, thanks the to the Internet. There are websites such as webichi.com which specialize in Japanese skincare and brands such as Tatcha which have become mainstream in the USA. Korean products are featured on the highly trafficked peachandlily.com, as well as sokoglam.com. Chinese consumers probably have the quickest access to new products from these countries as some of them launch simultaneously in that highly populated beauty market.
    ABOUT THE AUTHOR

    With a reputation as a design leadership powerhouse, the fair-skinned, red-headed Elenita (Elle) Morris leads HMSDesign as CEO.  She draws from her Cuban-American heritage and extensive global travels to help clients understand how beauty and the mindsets of women vary greatly across cultures.  Follow Elle on Twitter.

    Learn more about HMSDesign.
    Related Searches
    • skincare
    • korea
    • china
    • color
    Suggested For You
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Keys Soulcare Unveils Six New Products Keys Soulcare Unveils Six New Products
    Euromonitor Survey Highlights 2020’s Defining Beauty Trends Euromonitor Survey Highlights 2020’s Defining Beauty Trends
    Hero Cosmetics Receives Growth Investment Hero Cosmetics Receives Growth Investment
    Dollar Shave Club Appoints New CEO Dollar Shave Club Appoints New CEO
    Weekly Recap: Coty Acquires Stake in KKW, Refillable Deodorant from Dove & More Weekly Recap: Coty Acquires Stake in KKW, Refillable Deodorant from Dove & More
    Where Beauty Finds Success in 2021 Where Beauty Finds Success in 2021
    Everist Rolls Out Waterless Shampoos & Conditioners Everist Rolls Out Waterless Shampoos & Conditioners
    Coty Completes Purchase of 20% Stake in KKW for $200 Million Coty Completes Purchase of 20% Stake in KKW for $200 Million
    L’Oréal Acquires Takami Co. L’Oréal Acquires Takami Co.
    Sephora Unveils 2021 Birthday Gift Options Sephora Unveils 2021 Birthday Gift Options
    The Biggest Deals & Acquisitions of 2020 The Biggest Deals & Acquisitions of 2020
    How to Make Your Beauty Brand Pandemic-Proof How to Make Your Beauty Brand Pandemic-Proof
    Key Issues to Consider When Retailing Skin Care Online Key Issues to Consider When Retailing Skin Care Online
    Top Beauty Tech Trends of Gen Z Top Beauty Tech Trends of Gen Z

    Related Expert's Opinion

    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20

    • Cosmetics | Skin Care/Sun Care
      Why DTC Brands Are Succeeding with Beauty Aficionados

      Why DTC Brands Are Succeeding with Beauty Aficionados

      Direct-to-consumer beauty brands continue category disruption and share growth
      Elle Morris, CEO, Snapdragon 03.26.20

    • Skin Care/Sun Care
      Beauty Goes Tribal

      Beauty Goes Tribal

      3 consumer ‘tribes’ to take note of
      Emily Cristoforis, Strategy Director, Vault49 01.27.20


    • Cosmetics | Design Capabilities | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      How Innovative Beauty Brands Attract Gen-Z Consumers

      How Innovative Beauty Brands Attract Gen-Z Consumers

      Addressing a shifting luxury landscape
      Spencer Ball 11.14.19

    • Health and Beauty | Skin Care/Sun Care
      Trends Shaping the Industry in 2019

      Trends Shaping the Industry in 2019

      Euromonitor on the international state of beauty
      Hannah Symons, Head of Beauty and Personal Care, Euromonitor International 08.01.19

    • Bath/Body | Health and Beauty | Skin Care/Sun Care | Sustainable Pkg/Practices
      Australia: A Strong Commitment to Sustainable Beauty

      Australia: A Strong Commitment to Sustainable Beauty

      The local beauty scene and its strict cosmetic regulations are gaining global attention -- take a look at these Aussie brands making an impact.
      Jemma Shin 03.28.19


    • Skin Care/Sun Care
      Spotlight on COOLA Suncare

      Spotlight on COOLA Suncare

      Pam Busiek, president & CEO, ICMAD, shares a member’s story.
      Pam Busiek, President & CEO, ICMAD 12.20.18

    • Skin Care/Sun Care
       Looking at Actives

      Looking at Actives

      Skincare category disrupters that truly make a difference
      Funlayo Alabi, Co-Founder, Shea Radiance 11.21.18

    • Cosmetics | Package Development | Skin Care/Sun Care
      Evolving Perspectives of Beauty – Part 2: Gen X

      Evolving Perspectives of Beauty – Part 2: Gen X

      A follow-up on beauty perspectives from Generation Z, Millennials and Baby Boomers
      Elle Morris, CEO, HMS Design 11.15.18


    • Skin Care/Sun Care
      Branding Finland’s Best-Kept Beauty Secret

      Branding Finland’s Best-Kept Beauty Secret

      A visual ‘language’ creates an emotional connection between consumers and the brand.
      Ben Oates, executive creative director, JDO 08.09.18

    • Skin Care/Sun Care
       From K to J Beauty

      From K to J Beauty

      With the 2020 Olympics scheduled for Tokyo, there’s a renewed focus on the region.
      Jennifer Famiano, Manager, Industry Analyst, Beauty, The NPD Group 06.14.18

    • Skin Care/Sun Care
      What Women Really Want from Their Beauty Products

      What Women Really Want from Their Beauty Products

      Advice that beauty brand marketers should take to heart
      Funlayo Alabi 05.17.18


    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Brands That Make Sustainable Sourcing a Priority & Why It

      Brands That Make Sustainable Sourcing a Priority & Why It's So Important

      How thoughtful supply chains can foster positive global impact and strengthen brand equity.
      Funlayo Alabi, Co-Founder, Shea Radiance 10.19.17

    • Bottles/Jars | Caps/Closures | Design Capabilities | Labels | Men | Metal | Package Development | Paper | Plastics | Pumps | Skin Care/Sun Care | Wipes/Sheets | Wood
      The Evolution of Male Grooming

      The Evolution of Male Grooming

      Anything goes, but grooming is a must.
      Elle Morris, CEO, HMSDesign 05.04.17

    • Bath/Body | Bottles/Jars | Cartons/Boxes | Cosmetics | Design Capabilities | Digital Printing | Health and Beauty | Labels | Package Development | Personal Care | Skin Care/Sun Care
      For Truly Winning Packaging, You’ve Got to Get Inside Her Head

      For Truly Winning Packaging, You’ve Got to Get Inside Her Head

      The Benchmarking Group asked 1,000 beauty consumers about packaging - here's what they like, and what they don't.
      Jennifer Stansbury, Co-Founder, The Benchmarking Company 05.19.16

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • The Estée Lauder Companies Appoints SVP, New Business Development
    • Dove's Refillable Deodorant Is Made To Last A Lifetime
    • Ranking The Most Influential Beauty Brands Of 2019
    • Mana Products, Meiyume And RPG Form The Vertical Beauty Alliance
    Breaking News
    • Neenah to Host Packaging Webinar for Printers
    • W.S. Badger is Named a ‘150 Top Impact Company’
    • Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    • The Estée Lauder Companies Appoints SVP, New Business Development
    • Counter Brands Appoints Independent Director
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    Zeppelin Acquires MTI Mischtechnik
    Ezio Braggio Joins ChemQuest Europe
    IFS Coatings Announce Carbon Offset Program
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Optimize EP Launches CaRM Cardiac Device Data Management Platform
    U.S. TAVR Market Projected to Reach Nearly $5 Billion by 2030
    FDA Clears Canon Medical's Compressed SPEEDER for 3D Exams on 1.5T MR
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KORSCH, MEDELPHARM Partner on R&D Equipment Portfolio
    Frontage Bolsters Clinical Services Capabilities
    Sanofi Unveils EUROAPI as Name of New European API Company
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Neenah to Host Packaging Webinar for Printers
    W.S. Badger is Named a ‘150 Top Impact Company’
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    P&G, L'Oréal & Amorepacific Make News at CES
    Three Form Vertical Beauty Alliance
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Shemesh Adds U.S. Headquarters
    TZMO USA, Special Needs Group Form Partnership
    BAHP Announces 2021 Officers, Board of Directors
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Boston Scientific Releases WaveWriter Alpha Spinal Cord Stimulators in U.S.
    New Chief Clinical Officer on Board at IncludeHealth
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Toppan Announces 2050 Environmental Vision
    SOI Industry Consortium Joins SEMI as Strategic Association Partner

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login