• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Revlon

    Amway

    Shiseido

    Estée Lauder

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    International Cosmetic Suppliers Ltd.

    Neenah Packaging

    Yonwoo/PKG

    3C Inc.

    Derik Industrial USA
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    Expanding Your Beauty Business Internationally

    Suggestions to help navigate the Canadian marketplace

    Expanding Your Beauty Business Internationally
    Thinking about selling in Canada?
    Related CONTENT
    • Nordstrom and Beautycycle Expand Recycling Program to Canada
    • Dove Launches Bath Collection for Kids
    • L’Oréal Canada Issues Open Innovation Challenge
    • Unilever Bans 'Normal' From Its Beauty Packaging
    • Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Steven Page05.18.15
    What if you could maintain your beauty business in the U.S. and generate additional revenue by making your product available across the border?

    The U.S. and Canada are part of the North American Free Trade Agreement (NAFTA), and as a result, Canada is the second leading purchaser of American goods worldwide.


    The author, Steven Page
    The U.S and Canada share a border spanning 5,525 miles long, and Canada imports nearly $300 billion from the U.S. annually. Canadians purchase over $5.4 billion worth of cosmetics and personal care products each year; and 95% of products are imported, making Canada an ideal market to enter with foreign cosmetics and personal care products.

    Canada is an ideal first step for U.S. beauty brands launching internationally. A majority of Canadians speak English and live in a democracy meaning their ideals and modes of communication are quite similar; and with so many similarities, Canada makes perfect sense. Here are a few suggestions to help navigate the Canadian marketplace. 

    Know Your Target Market

    The size of Canada means the population is spread out with a majority living within the few major metropolises. Make sure your business has an understanding of the target consumer, their location, and whether they prefer mass market or prestige products. Knowing the product landscape and whether your product meets a specific consumer demand will affect your pricing structure and value proposition to help differentiate from competitors.

    Understand Rules and Regulations

    Rules and regulations relating to exports and imports differ in each country. Before importing begins, you should know the specific regulations and documentation required. Cosmetics, for example can be sold in Canada after filing a Cosmetic Notification form; however, if there are health claims associated with the product, it must also comply with distinct health and drug codes. This is particularly important to know because you may want to partner with someone in Canada that can determine which regulations you must follow before selling to consumers.

    Plan Ahead

    Considering regulations, it’s important to understand how long the process will be before your product reaches the consumer. Assistance with documentation prior to shipment is a very important component to help eliminate any risk of rejection at the border.  Also, without proper execution, shipping directly from the U.S. to Canada may involve increased shipping rates, slow delivery and lack of tracking information.

    When strategizing, you’ll also want to determine the way by which the product is sold. E-commerce adoption rates in Canada are on the rise, so it is vital to incorporate an e-commerce strategy into your launch plan. Setting up shipping and handling rates, as well as credit card processing that is specific to Canada, means your Canadian customer only pays what is relevant to them. 

    Guarantee Success

    To ensure success, consider partnering with a Canadian vendor who can assist with the importation process and manage all the logistics from facility to customer. A vendor can help navigate each step, including transportation, customs clearance, brokerage, tracking, guaranteed fastest delivery times and lowest shipping rates. Utilizing a local vendor also means there are no surprise fees for the consumer, ultimately increasing retention rates and profitability.

    When reflecting on recent Canadian shopping habits, it is evident that there is incredible demand for beauty products. Cultural similarities with the U.S. and evolving shopping habits make Canada a lucrative opportunity to start expanding your brand globally. Prior to launching, be sure to conduct the necessary research and partner with qualified vendors that can help mitigate the process and successfully launch your beauty brand.
    About the Author
    Steven Page is the founder and president of Stalco, a gateway to the Canadian market. Stalco provides fulfillment and Canadian importing consultation for a variety of businesses including beauty and cosmeceutical manufacturers. To learn more visit Stalco's website or you can email Steven.




















    Related Searches
    • Fragrances
    • Skin Care/Sun Care
    • Personal Care
    • Cosmetics
    Suggested For You
    Nordstrom and Beautycycle Expand Recycling Program to Canada Nordstrom and Beautycycle Expand Recycling Program to Canada
    Dove Launches Bath Collection for Kids Dove Launches Bath Collection for Kids
    L’Oréal Canada Issues Open Innovation Challenge L’Oréal Canada Issues Open Innovation Challenge
    Unilever Bans Unilever Bans 'Normal' From Its Beauty Packaging
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Ulta Beauty Launches Reusable Packaging in Partnership with Loop Ulta Beauty Launches Reusable Packaging in Partnership with Loop
     CEW Goes Virtual with Annual State of the Beauty Industry Report CEW Goes Virtual with Annual State of the Beauty Industry Report
    Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc. Estée Lauder Companies Increases Investment in Deciem Beauty Group Inc.
    Humanist Beauty Facial Oil Verified by EWG Humanist Beauty Facial Oil Verified by EWG
    Merle Norman Cosmetics Celebrates 90th Anniversary Merle Norman Cosmetics Celebrates 90th Anniversary
    Sustainable Packaging in the Beauty World Sustainable Packaging in the Beauty World
    Fitglow Beauty Wins Makeup Category at Annual Dirty Thinker’s Choice Awards Fitglow Beauty Wins Makeup Category at Annual Dirty Thinker’s Choice Awards
    Top Beauty Brands in the World—And Most Loved Fragrances Top Beauty Brands in the World—And Most Loved Fragrances
    W.S. Badger is Named a ‘150 Top Impact Company’ W.S. Badger is Named a ‘150 Top Impact Company’
    Everist Rolls Out Waterless Shampoos & Conditioners Everist Rolls Out Waterless Shampoos & Conditioners

    Related Expert's Opinion

    • Cosmetics | Health and Beauty | Skin Care/Sun Care
      Growth Ahead for Some Categories in U.S. Prestige Beauty

      Growth Ahead for Some Categories in U.S. Prestige Beauty

      NPD reports promise amid 2020 sales declines; e-commerce fuels a rise.
      Larissa Jensen, NPD’s beauty industry advisor 02.05.21

    • Cosmetics
      Do Products Dry Up Before They Reach Consumers?

      Do Products Dry Up Before They Reach Consumers?

      Revuze reveals the top 3 topics driving negative and positive reviews for mascara.
      Alon Ghelber, CMO, Revuze 01.25.21

    • Cosmetics
      Where Beauty Finds Success in 2021

      Where Beauty Finds Success in 2021

      NPD’s Larissa Jensen on which industry markers to keep in mind.
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21


    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20

    • Cosmetics
      Brand Naming: Getting It Socially Correct

      Brand Naming: Getting It Socially Correct

      Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.
      Grant Polachek 10.01.20

    • Cosmetics | Fragrances
      Hope Buds in U.S. Prestige Beauty

      Hope Buds in U.S. Prestige Beauty

      While the market remains challenged, certain products—and ‘a new category’—are showing upticks in sales. Here's what was most in demand during 'lockdown.'
      Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 06.11.20


    • Cosmetics | Health and Beauty
      The Beauty of Staying Home

      The Beauty of Staying Home

      Several bright spots emerge amid COVID crisis - Data & Insights from NPD.
      Larissa Jensen, VP, Industry Advisor, Beauty, The NPD Group 04.07.20

    • Cosmetics | Skin Care/Sun Care
      Why DTC Brands Are Succeeding with Beauty Aficionados

      Why DTC Brands Are Succeeding with Beauty Aficionados

      Direct-to-consumer beauty brands continue category disruption and share growth
      Elle Morris, CEO, Snapdragon 03.26.20

    • Skin Care/Sun Care
      Beauty Goes Tribal

      Beauty Goes Tribal

      3 consumer ‘tribes’ to take note of
      Emily Cristoforis, Strategy Director, Vault49 01.27.20


    • Cosmetics | Decorative Effects | Design Capabilities | Digital Printing | Fragrances | Package Development
      Borderless Design

      Borderless Design

      Blurring boundaries between cultures and society, people, and products — energizing a new movement of ‘borderless’ design.
      Jeannie Joshi, Joshi Design 01.24.20

    • Cosmetics
      What We Can Expect of Beauty in This New Decade

      What We Can Expect of Beauty in This New Decade

      Expectations for Makeup, Skincare, Sustainability and more
      Larissa Jensen 01.16.20

    • Cosmetics
       Generation Next

      Generation Next

      Who should beauty marketers set their sights on? How young is too young to cultivate brand loyalty?
      Elle Morris, CEO, Snapdragon 11.21.19


    • Cosmetics | Design Capabilities | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      How Innovative Beauty Brands Attract Gen-Z Consumers

      How Innovative Beauty Brands Attract Gen-Z Consumers

      Addressing a shifting luxury landscape
      Spencer Ball 11.14.19

    • Health and Beauty | Skin Care/Sun Care
      Trends Shaping the Industry in 2019

      Trends Shaping the Industry in 2019

      Euromonitor on the international state of beauty
      Hannah Symons, Head of Beauty and Personal Care, Euromonitor International 08.01.19

    • Bath/Body | Health and Beauty | Skin Care/Sun Care | Sustainable Pkg/Practices
      Australia: A Strong Commitment to Sustainable Beauty

      Australia: A Strong Commitment to Sustainable Beauty

      The local beauty scene and its strict cosmetic regulations are gaining global attention -- take a look at these Aussie brands making an impact.
      Jemma Shin 03.28.19

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Innisfree Unveils Paper Bottle
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    • Huda Beauty Launches 1001 Nights Ramadan Kit
    Breaking News
    • Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    • Henkel Management Board Welcomes Wolfgang König
    • Mielle Organics Gets a Major Investment
    • Fekkai's Shea Butter Collection Is Back from the 90s
    • MakeUp in Paris Is Postponed
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies to Sponsor and Exhibit at the North American Pultrusion Conference 2021
    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Mielle Organics Gets a Major Investment
    Happi

    Latest Breaking News From Happi

    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands Beautiful Fragrance Collection
    The Honest Company Files for IPO
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    HSS and LimaCorporate Open Provider-Based 3D Design and Printing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login