06.05.15
Since opening our first boutique in 1976 we’ve always done things differently. With our award-winning brands bareMinerals, Buxom, and MD Formulations, we have an undeniable global presence. We develop, market and sell makeup and skincare through many touch points: online, retail, wholesale partners, spa and QVC. We exist to make a positive difference in women’s lives.
BareMinerals Color offers an exciting opportunity to contribute to a key growth category in the bareMinerals portfolio. The Assistant Brand Manager acts as category champion to market and promote existing products as well as launch new programs. Responsible for supporting new product introductions, from initial global concept and business case proposal to final program delivery, the ABM also supports global marketing activities, monitors the global portfolio performance and provides actionable recommendations to improve and grow the Color category.
Primary Responsibilities:
Global Product Strategy
- Assists Senior Manager with 3-year global category strategy and global product pipeline to identify opportunities that will successfully meet the growth objectives and category mix goals for the brand
- Measures our progress against 3-year category strategies through product launch hindsights and quarterly business reviews
- Partners closely with Product Development to brainstorm new product innovations and concepts that are not only a strategic fit, but also introduce unique, innovative, relevant solutions to customer pain points and assortment need gaps
- Evaluates and forecasts subcategory growth and product entry opportunity based on product concept and positioning and prepares business case for product launch
- Helps develop go-to-market strategies and tactics to support new launches and existing core products, manages timelines for all product and creative kickoffs
- Manages global product assortment, recommending line edits and updates by region and/or channel
- Develops seasonal sampling strategy to help drive awareness and trial of priority Color categories
- Prepares detailed COGS and pricing analysis, provides recommendations for new product pricing globally and existing lineup price changes within the Color category
- Prepares agendas, sophisticated presentations, and recaps for global marketing meetings, executive checkpoints, strategy sessions, global summits, etc
- Responsible for day to day execution of new product development process, including inputting/maintaining product information into Product Launch Management system, COGS and SKU hierarchy maintenance and keeping product pipeline up-to-date
- Contributes to product briefs for new product development; creative briefs for packaging and other collateral; go-to-market briefs for global marketing assets to support campaigns across all regions.
- Responsible for maintaining product sample closet
- Owns category consumer insights and category trends to provide insights into future product development; participates in market research and consumer research; continuously identifies opportunities for category evolution and augmentation
- Develops and maintains full assessment of mass and prestige competitive landscape, including positioning, pricing, promotional support, and launch activity
Qualifications
- Bachelor’s degree required
- 2-3 years of marketing experience, including 1-2 years of brand management experience, required.
- Beauty marketing experience preferred
- Strong project management skills and analytical ability
- Excellent written and verbal communication skills; ability to adjust level of detail and tone to appropriate audience and at all levels
- Critical thinking/problem-solving – ability to identify issues, make recommendations, and meet deadlines without sacrificing quality of work.
- Ability to work independently and with cross-functional teams in a fast-moving environment and often under pressure.
- Strong relationship-building skills, and ability to leverage partnerships across a complex organization to get work done.
- Great work ethic, with a strong efficiency orientation: Must be organized, detail oriented, resourceful, and adept at prioritizing and juggling multiple projects at once to meet tight deadlines
- Proactive approach to all projects – self-driven, results-oriented with a positive attitude.
- Fluent in Microsoft Office & comfortable with email communications; NPD a plus
- Comfortable and savvy with social media
Work Locations
BEB Corporate Head Quarters
71 Stevenson Street 22nd Floor
San Francisco 94105