06.01.23
To celebrate PRIDE 2023 and support to the LGBTQIA+ community, Kiehl’s is continuing its philanthropic partnership for the 4th year in a row with The Trevor Project, the leading suicide prevention organization for LGBTQIA+ young people.
Kiehl’s has committed to donating a guaranteed minimum of $150,000 to The Trevor Project, a portion which will be through the sale of Kiehl’s Limited Edition PRIDE Ultra Facial Cream. This donation will help The Trevor Project continue to provide free, 24/7, life saving crisis counseling services to LGBTQIA+ young people in need, as well as expand its innovative research, advocacy, public education and peer support programs.
“At Kiehl’s, we have been welcoming all since 1851 we encourage inclusivity and diversity amongst our community, employees and customers. We are honored to partner with The Trevor Project and continue our always on support to LGBTQIA+ young people in the U.S. and beyond,” said General Manager, Ramzy Burns.
A few key findings demonstrate the urgency of Trevor’s mission and the importance of our partnership to raise awareness of these life saving services:
McKenna’s piece depicts the contagious energy that is found across NYC and many other cities around the world during Pride. All walks of life, including Kiehl’s hero products and its own mascot, Mr. Bones, are celebrating freedom in love and life for all. The design is also featured on the packaging of the Limited Edition PRIDE Ultra Facial Cream.
Kiehl’s has committed to donating a guaranteed minimum of $150,000 to The Trevor Project, a portion which will be through the sale of Kiehl’s Limited Edition PRIDE Ultra Facial Cream. This donation will help The Trevor Project continue to provide free, 24/7, life saving crisis counseling services to LGBTQIA+ young people in need, as well as expand its innovative research, advocacy, public education and peer support programs.
“At Kiehl’s, we have been welcoming all since 1851 we encourage inclusivity and diversity amongst our community, employees and customers. We are honored to partner with The Trevor Project and continue our always on support to LGBTQIA+ young people in the U.S. and beyond,” said General Manager, Ramzy Burns.
The Trevor Project’s Important Mission
Amplifying the experiences of more than 28,000 LGBTQIA+ young people (ages 13 24) across the United States, The Trevor Project’s 2023 U.S. National Survey on the Mental Health of LGBTQIA+ Young People features a wealth of new data around suicide risk factors, barriers to mental health care, anti LGBTQIA+ legislation, and the benefits of LGBTQIA+ affirming spaces and practices.A few key findings demonstrate the urgency of Trevor’s mission and the importance of our partnership to raise awareness of these life saving services:
- 41% of LGBTQIA+ young people seriously considered attempting suicide in the past year and young people who are transgender, nonbinary, and/or people of color reported higher rates than their peers.
- 56% of LGBTQIA+ young people who wanted mental health care in the past year were not able to get it.
- LGBTQIA+ young people who had access to affirming homes, schools, community events, and online spaces reported lower rates of attempting suicide compared to those who did not.
Collaboration with Artist Josh McKenna for Pride 2023
Kiehl’s also partnered with queer British illustrator, Josh McKenna, to design an eclectic key visual that will come to life in Kiehl’s stores and digital touchpoints around the world.McKenna’s piece depicts the contagious energy that is found across NYC and many other cities around the world during Pride. All walks of life, including Kiehl’s hero products and its own mascot, Mr. Bones, are celebrating freedom in love and life for all. The design is also featured on the packaging of the Limited Edition PRIDE Ultra Facial Cream.