05.12.23
La Roche-Posay is proud to announce that they hosted over 3,000 public skin cancer screenings across two days at their biggest SOS campaign in the US—and broke a Guinness World Record.
In partnership with Schweiger Dermatology Group, La Roche-Posay broke the Guinness World Records title for the most skin cancer screenings in eight hours at one location.
How many skin cancer screenings did it take to break the record? 1,899 is the number of screenings that was done in eight hours, beating the current record of 963.
Throughout a two-day pop-up activation on April 30th and May 1st, which was Melanoma Monday, the screenings were done at Hudson Yards in New York City.
The large-scale activation allowed thousands of people, who may not have access to a dermatologist, to receive a free and private skin check performed by a certified dermatology provider from Schweiger Dermatology Group.
La Roche-Posay also handed out full-size sunscreen samples, hats, beach totes and more. Notable attendees included Dr. Daniel Sugai, Dr. Adeline Kikam, influencers Chris Olsen, Vinny Guadagnino, Kristy Sarah, Taryn Smith and more.