Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches

A new study has revealed which U.S. hair care company is the most searched for this year—and it’s not a traditional household-name brand you may expect.

Methodology

Curlcentric.com, the company who conducted the research, took the most popular hair care brands in Q1 2023 from Statista, the highest grossing shampoo brands from Zippia.com and the products favored by professional stylists mentioned most frequently in online articles during the past 6 months. Then, they analyzed how many times these brands are searched on Google per month, ordered from highest to lowest to place the brands in order of popularity.

Amika is the Most Searched

Taking top spot in the list is Brooklyn-based Amika with 87,000 searches per month. Beating well-established brands such as Remington (69,000), L’Oreal (62,000) and Paul Mitchell (52,000).
 
Amika, recently acquired by Bansk Group, originated from supplying hair salons and then branching out to consumer sales, but what has set them apart and helped contribute to their popularity this year is having clear business values that seem to resonate with a lot of people, as well as a diverse product range, says Curlcentric.
 
Inclusive advertising campaigns and B-Corp certification has also helped Amika stand out in such a crowded industry.
 
Kira Byrd, hair stylist and founder of hair care website, Curlcentric.com, comments: “The results of our research are a reflection on the increasing demand for affordable-luxury hair care products that are cruelty free, and consumers choosing to buy from companies who recognize the importance of inclusivity and diversity.”

Top 10 Most Popular Hair Care Brands in the U.S.

1. Amika
 
2. Remington
 
3. L’Oréal
 
4. Paul Mitchell
 
5. Ouai
 
6. Redken
 
7. Revlon
 
8. Oribe
 
9. Pureology
 
10. Head and Shoulders

More Beauty Insights

A recent study conducted by Hey Goldie analyzed over sixty different makeup brands in order to determine the most popular makeup brands.