05.24.23
Biotech hair care company Virtue Labs, one of the "World's Most Innovative Companies" as per Fast Company, has tapped Jose Luis Palacios as its Chief Executive Officer and a member of the Board of Directors. Virtue's Founder, Melisse Shaban, will continue to serve as an advisor to the CEO and the Board.
"Jose Luis is a visionary leader, and an experienced operator, with a proven track record of driving growth and innovation in the consumer brands industry. He brings a wealth of experience and expertise to Virtue, and we are confident that he will lead us to new heights of success," said John Rice, Chairman of Virtue.
"I am honored and excited to join Virtue, a company that is transforming the hair care industry with its groundbreaking and proprietary technology and incredible products. I look forward to working with the talented team at Virtue to accelerate our growth and development across digital, retail and salon channels, in the U.S. and Internationally, and to deliver exceptional value to our customers, consumers, partners and shareholders," Palacios remarked.
Concurrently, Virtue will be funded with a growth equity round of financing led by Combe Inc., its majority shareholder.
"I am excited for Virtue's future under Jose Luis' leadership, and am delighted to continue supporting the growth and development of a brand that is having an incredibly transformative impact on the health of our consumers' hair," said Keech Combe Shetty, Executive Chair of Combe Inc.
"Jose Luis is a visionary leader, and an experienced operator, with a proven track record of driving growth and innovation in the consumer brands industry. He brings a wealth of experience and expertise to Virtue, and we are confident that he will lead us to new heights of success," said John Rice, Chairman of Virtue.
About Luis Palacios
Palacios joins Virtue after a long career in the consumer brands industry, including global leadership positions at Procter and Gamble, Coty, and most recently, Google."I am honored and excited to join Virtue, a company that is transforming the hair care industry with its groundbreaking and proprietary technology and incredible products. I look forward to working with the talented team at Virtue to accelerate our growth and development across digital, retail and salon channels, in the U.S. and Internationally, and to deliver exceptional value to our customers, consumers, partners and shareholders," Palacios remarked.
Concurrently, Virtue will be funded with a growth equity round of financing led by Combe Inc., its majority shareholder.
"I am excited for Virtue's future under Jose Luis' leadership, and am delighted to continue supporting the growth and development of a brand that is having an incredibly transformative impact on the health of our consumers' hair," said Keech Combe Shetty, Executive Chair of Combe Inc.