05.23.23
The Environmental Working Group (EWG) has launched a new category of EWG Verified products focused exclusively on sunscreens.
With the introduction of EWG Verified Sunscreens, the group aims to transform the sunscreen industry and redefine the expectations for sunscreen safety.
“EWG Verified is the leading standard for healthy ingredients in personal care and we are thrilled to bring it to the sunscreen market,” says EWG President Ken Cook. “Compared to other certifications, the criteria for our mark are demanding, as anyone familiar with our exacting standards can attest. By adding 12 healthy, broad spectrum SPF products to the expanding list of some 2260 EWG Verified products, we’re setting a new standard for the sunscreens industry.”
“This new category of EWG VERIFIED products represents a new era in sunscreen safety, giving consumers peace of mind and empowering individuals and families to make informed purchasing decisions,” Cook added.
EWG has introduced 12 SPF products from three brands (Attitude, Babo Botanicals and Beautycounter) to EWG Verified:
Attitude
Babo Botanicals
Beautycounter
“Our decades of expertise in assessing consumer products for health and safety have led us to introduce this new product category. We believe that everyone deserves access to effective sun protection without compromising their health, and this mark ensures just that,” remarked Jocelyn Lyle, EWG’s executive vice president of mission and partnerships.
With the introduction of EWG Verified Sunscreens, the group aims to transform the sunscreen industry and redefine the expectations for sunscreen safety.
“EWG Verified is the leading standard for healthy ingredients in personal care and we are thrilled to bring it to the sunscreen market,” says EWG President Ken Cook. “Compared to other certifications, the criteria for our mark are demanding, as anyone familiar with our exacting standards can attest. By adding 12 healthy, broad spectrum SPF products to the expanding list of some 2260 EWG Verified products, we’re setting a new standard for the sunscreens industry.”
About the EWG Verified Mark
The EWG Verified mark provides a reliable and easy way for consumers to identify healthier products that offer optimal protection against harmful ultraviolet rays. With a commitment to transparency and consumer well-being, EWG raises the bar by offering sunscreens that are free from chemicals of concern.“This new category of EWG VERIFIED products represents a new era in sunscreen safety, giving consumers peace of mind and empowering individuals and families to make informed purchasing decisions,” Cook added.
EWG has introduced 12 SPF products from three brands (Attitude, Babo Botanicals and Beautycounter) to EWG Verified:
Attitude
- Mineral Sunscreen Stick, Face, Unscented, SPF 30
- Mineral Sunscreen Stick, Kids, Face, Unscented, SPF 30
- Mineral Sunscreen Stick, Kids, Tropical, SPF 30
- Mineral Sunscreen Stick, Orange Blossom, SPF 30
- Mineral Sunscreen Stick, Tropical, SPF 30
- Mineral Sunscreen Stick, Unscented, SPF 30
- Mineral Sunscreen Stick, Kids, Unscented, SPF 30
Babo Botanicals
- Botanicals Baby Skin Mineral Sunscreen Lotion, SPF 50
- Botanicals Sheer Mineral Sunscreen Lotion, SPF 50
- Botanicals Clear Zinc Sunscreen Lotion, SPF 30
Beautycounter
- Countersun Mineral Sunscreen Lotion, SPF 30
- Countersun Mineral Sunscreen Stick, SPF 30
“Our decades of expertise in assessing consumer products for health and safety have led us to introduce this new product category. We believe that everyone deserves access to effective sun protection without compromising their health, and this mark ensures just that,” remarked Jocelyn Lyle, EWG’s executive vice president of mission and partnerships.