05.12.23
Charlie Heaton, known for his role in Netflix’s “Stranger Things,” has been announced as the new global ambassador for Paco Rabanne’s latest men’s fragrance, Phantom Parfum.
This scent is set to launch in July and promises to be more mysterious and alluring than its predecessor, Phantom, which was released two years ago.
Heaton will be starring in the campaign for the new fragrance, which will feature a modern and edgy look that is more in sync with Paco Rabanne’s fashion style. The campaign for Phantom Parfum will showcase the fragrance's unique blend of French lavender, black vanilla bean from Madagascar and Haitian vetiver, all of which are almost entirely composed of natural ingredients.
The scent was conceived by renowned IFF perfumers Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo.
In addition to the new scent, the iconic Phantom robot bottle has been given a black matte finish, giving it a sleek and modern look.
Fans of the fragrance will be able to purchase it pre-launch through travel retail and on Paco Rabanne’s e-commerce site on July 1, followed by the global product rollout on September 1.
This scent is set to launch in July and promises to be more mysterious and alluring than its predecessor, Phantom, which was released two years ago.
Heaton will be starring in the campaign for the new fragrance, which will feature a modern and edgy look that is more in sync with Paco Rabanne’s fashion style. The campaign for Phantom Parfum will showcase the fragrance's unique blend of French lavender, black vanilla bean from Madagascar and Haitian vetiver, all of which are almost entirely composed of natural ingredients.
The scent was conceived by renowned IFF perfumers Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo.
In addition to the new scent, the iconic Phantom robot bottle has been given a black matte finish, giving it a sleek and modern look.
Fans of the fragrance will be able to purchase it pre-launch through travel retail and on Paco Rabanne’s e-commerce site on July 1, followed by the global product rollout on September 1.