04.25.23
The PCA Group, a leader in the beauty industry and a prominent source for licensing and distribution, has partnered with The BSA Formula LLC, a talent-aligned brand incubator, Global Talent Alignment, LLC, and actress and influencer Ashley Benson for worldwide distribution of her new fragrance line, ASH.
Each fragrance is named after a location that is endearing to Benson, from Paris to New York City.
"We are extremely excited that Ashley Benson, the fabricator of her new self-titled fragrance line, will now be in the hands of The PCA Group for worldwide distribution," said The PCA Group President Piyush Golia. "We're proud to add yet another top influencer and designer as a trusted partner."
Benson discovered her niche for fragrances back in 2019 while traveling in Marrakech, Morocco. Walking through a bazaar, she befriended a local fragrance merchant and personally experimented with various scents that captured her experience.
"Of all the senses, scent is by far my favorite," said Benson. "You can breathe in a single note and suddenly you're in a faraway place. As I searched for the right partner to deliver my creations and passion to others around the world, The PCA Group became the obvious choice."
About the Collection
The collection includes four fragrances, ranging from notes of Bergamot and Cashmere Woods, to more subtle scents like Black Cedar and Zesty Orange. Benson’s new scent creations are vegan and cruelty free, as well as genderless.Each fragrance is named after a location that is endearing to Benson, from Paris to New York City.
"We are extremely excited that Ashley Benson, the fabricator of her new self-titled fragrance line, will now be in the hands of The PCA Group for worldwide distribution," said The PCA Group President Piyush Golia. "We're proud to add yet another top influencer and designer as a trusted partner."
Benson discovered her niche for fragrances back in 2019 while traveling in Marrakech, Morocco. Walking through a bazaar, she befriended a local fragrance merchant and personally experimented with various scents that captured her experience.
"Of all the senses, scent is by far my favorite," said Benson. "You can breathe in a single note and suddenly you're in a faraway place. As I searched for the right partner to deliver my creations and passion to others around the world, The PCA Group became the obvious choice."