03.31.23
English entrepreneur, TV and radio broadcaster, and host of Love Island UK, Maya Jama, has been named as the new global brand ambassador for Rimmel London.
The partnership sees Maya taking on the role as the face of Rimmel across the world.
“Her playful spirit and authentic personality perfectly reflect the Rimmel ethos of celebrating inner beauty and individualism. Whilst her vibrant energy and easy-going warmth make her utterly relatable to Rimmel customers everywhere,” said the company in a statement.
Talking about her new role, Maya said, “As a lifelong Rimmel fan, I am so excited to be the new ambassador for the brand. I’ve always loved how makeup makes me feel - for me, it’s a form of self-expression. Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty individuality.”
She added, “I’m incredibly proud to be following in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London, such as Kate Moss, Cara Delevingne and Adwoa Aboah. It’s like a dream come true and I am thrilled and honored to work with such an iconic beauty brand.”
Rimmel’s Global Senior Vice President, Sarah Al Shohaib commented, “Maya Jama perfectly embodies Rimmel London’s philosophy of championing self-expression and being whoever you want to be. Beautiful inside and out, Maya is not only a style icon for her generation, but her empathy, passion and strong work ethic also make her an inspiring role model. We’re confident that Maya will be a powerful addition to the brand, and we’re very excited about the future of the partnership.”
The partnership sees Maya taking on the role as the face of Rimmel across the world.
Championing Self-Expression
Rimmel London believes Maya is a brilliant fit with the British makeup company.“Her playful spirit and authentic personality perfectly reflect the Rimmel ethos of celebrating inner beauty and individualism. Whilst her vibrant energy and easy-going warmth make her utterly relatable to Rimmel customers everywhere,” said the company in a statement.
Talking about her new role, Maya said, “As a lifelong Rimmel fan, I am so excited to be the new ambassador for the brand. I’ve always loved how makeup makes me feel - for me, it’s a form of self-expression. Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty individuality.”
She added, “I’m incredibly proud to be following in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London, such as Kate Moss, Cara Delevingne and Adwoa Aboah. It’s like a dream come true and I am thrilled and honored to work with such an iconic beauty brand.”
Rimmel’s Global Senior Vice President, Sarah Al Shohaib commented, “Maya Jama perfectly embodies Rimmel London’s philosophy of championing self-expression and being whoever you want to be. Beautiful inside and out, Maya is not only a style icon for her generation, but her empathy, passion and strong work ethic also make her an inspiring role model. We’re confident that Maya will be a powerful addition to the brand, and we’re very excited about the future of the partnership.”