03.22.23
Kohl’s is expanding the full-sized, 2,500 square foot Sephora at Kohl’s experience to 250 new locations in 2023.
The addition of 250 new locations brings the total Sephora at Kohl’s fleet to more than 850, achieving the partnership’s initial planned goal of the Sephora at Kohl’s rollout.
“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior vice president, general manager, Sephora at Kohl’s. “The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”
An Immersive Beauty Experience
The 850 full-sized Sephora at Kohl's shops offer an immersive beauty experience that mimics the look and feel of a freestanding Sephora store. Customers can explore the signature Sephora experience with a curated assortment of prestige makeup, skincare, hair and fragrance brands, as well as innovations in clean beauty and self-care.
Sephora-trained Beauty Advisors offer personalized beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging, or trending products.
Apart from expanding across more than 40 states, Sephora at Kohl's will also enter seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing Sephora at Kohl's presence to 48 states.
Kohl's and Sephora announced their strategic partnership in 2020 to bring prestige beauty to millions of Kohl's customers around the country through a rollout of 850 Sephora at Kohl's stores over three years. In 2021, the companies introduced the first 200 stores, followed by 400 additional Sephora at Kohl's locations in 2022. This year's 250 store addition completes the planned execution of the initial partnership, and its early success serves as a foundation for future growth of Sephora at Kohl's.
Kohl's projects that Sephora at Kohl's will grow to achieve $2 billion in annual sales by 2025. In 2022, nearly 8 million Kohl's customers purchased beauty products at Sephora at Kohl's, and approximately 50% of Sephora at Kohl's baskets had an additional category purchased. The beauty brands currently found in Sephora at Kohl's are also seeing the benefits of expanded reach and a new customer base.
The addition of 250 new locations brings the total Sephora at Kohl’s fleet to more than 850, achieving the partnership’s initial planned goal of the Sephora at Kohl’s rollout.
“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior vice president, general manager, Sephora at Kohl’s. “The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”
An Immersive Beauty Experience
The 850 full-sized Sephora at Kohl's shops offer an immersive beauty experience that mimics the look and feel of a freestanding Sephora store. Customers can explore the signature Sephora experience with a curated assortment of prestige makeup, skincare, hair and fragrance brands, as well as innovations in clean beauty and self-care.Sephora-trained Beauty Advisors offer personalized beauty consultations and assistance with finding products, while testing and discovery zones serve up a rotating assortment of new, emerging, or trending products.
Apart from expanding across more than 40 states, Sephora at Kohl's will also enter seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing Sephora at Kohl's presence to 48 states.
Kohl's and Sephora announced their strategic partnership in 2020 to bring prestige beauty to millions of Kohl's customers around the country through a rollout of 850 Sephora at Kohl's stores over three years. In 2021, the companies introduced the first 200 stores, followed by 400 additional Sephora at Kohl's locations in 2022. This year's 250 store addition completes the planned execution of the initial partnership, and its early success serves as a foundation for future growth of Sephora at Kohl's.
Further Expansion in the Future
Due to the promising trajectory of the initial Sephora at Kohl's stores, Kohl's and Sephora announced last year that the companies would further their transformative partnership by expanding the Sephora at Kohl's presence to all Kohl's 1,100+ locations. As a part of this expansion, Kohl's will open 50 smaller format Sephora shops by the end of 2023, with a plan to roll out to the remainder of the chain by 2025.Kohl's projects that Sephora at Kohl's will grow to achieve $2 billion in annual sales by 2025. In 2022, nearly 8 million Kohl's customers purchased beauty products at Sephora at Kohl's, and approximately 50% of Sephora at Kohl's baskets had an additional category purchased. The beauty brands currently found in Sephora at Kohl's are also seeing the benefits of expanded reach and a new customer base.