02.28.23
Personal care brand Soapbox’s new Bond-Builder Restoring Hair Regimen line is now available in Walmart stores nationwide.
Addressing consumer needs for a more natural and effective hair care line that helps strengthen, soften, smooth and repair damaged hair, the new trio of products, including Collagen & Fruit Enzymes Shampoo and Conditioner alongside the Let’s Bond Rinse-Out Treatment, is powered by a custom bond-building blend paired with trending ingredients like collagen peptides and vegetable proteins to help create stronger, long-lasting bonds for shiny, silky-smooth, healthy hair.
“The reason we chose to use collagen as a main ingredient in this new line is not only because it has significant proven results, but it continues to rise in popularity amongst consumers looking for clean, nutrient-rich hair care products,” said David Simnick, co-founder and CEO of Soapbox. “We’re excited to introduce the Bond-Builder Restoring Hair Regimen trio to Walmart stores nationwide in order to provide shoppers with an opportunity to feel confident in their hair care routine while also giving them products that use real, functional ingredients.”
Soapbox’s Let’s Bond Rinse-Out Treatment is built to last with amino-rich ingredients to help strengthen and repair locks from the inside out. Alongside fortifying collagen peptides, the treatment contains lightweight marula oil, which helps repair damaged hair, prevent split ends and enhance shine, moisture-binding vegetable proteins, Vitamin A for breakage and Vitamin E for strengthening.
The formula for the Bond-Builder Restoring Hair Regimen trio also includes Soapbox’s 5X vitamin complex for healthier-looking hair made easy. Like all other Soapbox products, this line is cruelty-free and 100% vegan, color safe, and free of parabens, dyes, harsh sulfates, and silicone.
The trio is available at Walmart stores and online, with availability on Amazon, Soapbox’s website and additional retailers to come. Additional Soapbox products are currently available nationwide at Walmart, Target, Sally Beauty, Kroger, Rite Aid as well as for purchase on Amazon, the Soapbox website and other regional retailers.
Addressing consumer needs for a more natural and effective hair care line that helps strengthen, soften, smooth and repair damaged hair, the new trio of products, including Collagen & Fruit Enzymes Shampoo and Conditioner alongside the Let’s Bond Rinse-Out Treatment, is powered by a custom bond-building blend paired with trending ingredients like collagen peptides and vegetable proteins to help create stronger, long-lasting bonds for shiny, silky-smooth, healthy hair.
Focus on Collagen
Collagen continues to trend upward as a functional ingredient across the natural channel. To create a more powerful hair care routine for consumers wanting to reap collagen’s benefits, Soapbox developed the Bond-Builder Restoring Hair Regimen as an easy-to-use, accessible line that leaves Walmart shoppers not only looking good but feeling good using a more natural formula.“The reason we chose to use collagen as a main ingredient in this new line is not only because it has significant proven results, but it continues to rise in popularity amongst consumers looking for clean, nutrient-rich hair care products,” said David Simnick, co-founder and CEO of Soapbox. “We’re excited to introduce the Bond-Builder Restoring Hair Regimen trio to Walmart stores nationwide in order to provide shoppers with an opportunity to feel confident in their hair care routine while also giving them products that use real, functional ingredients.”
Other Key Ingredients
Paired with Soapbox’s unique triple bond-builder blend, the Collagen & Fruit Enzymes Shampoo and Conditioner include amino-rich collagen peptides to repair, and nourishing papaya and pineapple fruit enzymes to strengthen strands, promote fullness and smooth strands.Soapbox’s Let’s Bond Rinse-Out Treatment is built to last with amino-rich ingredients to help strengthen and repair locks from the inside out. Alongside fortifying collagen peptides, the treatment contains lightweight marula oil, which helps repair damaged hair, prevent split ends and enhance shine, moisture-binding vegetable proteins, Vitamin A for breakage and Vitamin E for strengthening.
The formula for the Bond-Builder Restoring Hair Regimen trio also includes Soapbox’s 5X vitamin complex for healthier-looking hair made easy. Like all other Soapbox products, this line is cruelty-free and 100% vegan, color safe, and free of parabens, dyes, harsh sulfates, and silicone.
The trio is available at Walmart stores and online, with availability on Amazon, Soapbox’s website and additional retailers to come. Additional Soapbox products are currently available nationwide at Walmart, Target, Sally Beauty, Kroger, Rite Aid as well as for purchase on Amazon, the Soapbox website and other regional retailers.