02.27.23
It's a 10 Haircare, the professional and consumer indie haircare brand, has enacted a price freeze on all products effective immediately.
The cost of their offerings will remain the same at all official retailers. This comes at a time where many other brands have been forced to increase the price of their goods and services due to inflation and supply-chain issues.
After reflecting on the financial challenges consumers have been experiencing this past year, It's a 10 Haircare has decided to pause all price increase plans they had originally set to put forth effective at the start of 2023.
To make this decision possible, the brand worked with their supply chain vendors to find solutions to keep production costs down while not changing anything about the formulations. In the areas where this wasn't possible, the brand will be electing to absorb millions of dollars in losses.
"While we originally were planning to initiate a price increase to keep up with our own growing expenses, we took a step back and thought about what it would mean for the average shopper. We realized we couldn't let them take on this burden," said Carolyn Aronson, CEO & founder of It's a 10 Haircare. She continued "We want this to show our loyalists that we appreciate their business and will do anything possible to protect them, and in this case, that means protecting their wallets."
It's 10 Haircare can be found online, at Ulta Beauty and Sally Beauty, as well as in salons across the nation.
The cost of their offerings will remain the same at all official retailers. This comes at a time where many other brands have been forced to increase the price of their goods and services due to inflation and supply-chain issues.
After reflecting on the financial challenges consumers have been experiencing this past year, It's a 10 Haircare has decided to pause all price increase plans they had originally set to put forth effective at the start of 2023.
To make this decision possible, the brand worked with their supply chain vendors to find solutions to keep production costs down while not changing anything about the formulations. In the areas where this wasn't possible, the brand will be electing to absorb millions of dollars in losses.
"While we originally were planning to initiate a price increase to keep up with our own growing expenses, we took a step back and thought about what it would mean for the average shopper. We realized we couldn't let them take on this burden," said Carolyn Aronson, CEO & founder of It's a 10 Haircare. She continued "We want this to show our loyalists that we appreciate their business and will do anything possible to protect them, and in this case, that means protecting their wallets."
It's 10 Haircare can be found online, at Ulta Beauty and Sally Beauty, as well as in salons across the nation.