02.27.23
Garnier, a L’Oréal brand, has appointed Drew Barrymore as Brand Ambassador for Garnier Nutrisse, an expansion to her current role with the Garnier portfolio.
Barrymore previously partnered with Garnier for a campaign to promote the Whole Blends Sulfate Free hair care range.
Barrymore's role debuts with a creative campaign highlighting Garnier Nutrisse's new and improved Nourishing Color Crème formula for nourished hair and better color, featuring five fruit oils: avocado, olive, shea, argan and coconut oil.
Available in over 30 shades for every hair texture, the brand's online shade selector includes a one-minute hair shade quiz to find and virtually try on Garnier hair color products.
"It's no secret that I've been a Nutrisse user for years. I'm excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème," says Barrymore.
"We're delighted to see our partnership with Drew Barrymore expand into hair color," said Garnier's Senior Vice President, Ali Fakih. "She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her 'do it myself' nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador."
The campaign will begin running on February 27, 2023, and includes TV, digital and social media content.
Garnier Nutrisse products are available at food and mass drugstores nationwide.
Barrymore previously partnered with Garnier for a campaign to promote the Whole Blends Sulfate Free hair care range.
Barrymore's role debuts with a creative campaign highlighting Garnier Nutrisse's new and improved Nourishing Color Crème formula for nourished hair and better color, featuring five fruit oils: avocado, olive, shea, argan and coconut oil.
About Nutrisse Ultra Crème Nourishing Permanent Color
Powered with Color Boost Technology, Nutrisse Ultra Crème Nourishing Permanent Color covers 100% of grays and nourishes while it colors, resulting in two times shinier, silkier hair for improved richer color.Available in over 30 shades for every hair texture, the brand's online shade selector includes a one-minute hair shade quiz to find and virtually try on Garnier hair color products.
"It's no secret that I've been a Nutrisse user for years. I'm excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Color Crème," says Barrymore.
"We're delighted to see our partnership with Drew Barrymore expand into hair color," said Garnier's Senior Vice President, Ali Fakih. "She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color, and her 'do it myself' nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador."
The campaign will begin running on February 27, 2023, and includes TV, digital and social media content.
Garnier Nutrisse products are available at food and mass drugstores nationwide.