02.17.23
Cacharel Parfums has tapped American actress Skai Jackson is the face of Yes I Am Bloom Up!, the brand's new fragrance.
Related News: Read about the future of fragrance packaging.
Jackson has been chosen as one of Time Magazine's Most Influential Teens and was listed among EBONY's Power 100 honorees and was a semi-finalist on Dancing with the Stars in the United States. Jackson will next be seen starring in the feature film SHEROES, an action thriller.
According to the brand, Jackson and Cacharel share core values — the brand aims to promote diversity and women's empowerment. The brand is a long-term partner of Inspiring Girls International, an organization that raises the aspirations of young girls around the world, connecting them with female role models from all walks of life.
"I felt so happy when Cacharel asked me to become their new face! I love perfume and anything beauty related. This has always been a dream of mine to be featured in a fragrance campaign," said Jackson
"Skai Jackson is a role model for her generation. Creative, independent, engaged, she represents today's youth and their aspirations. We are beyond happy to welcome her to the Cacharel family," commented Sandrine Groslier L'Oréal Luxe Fragrance Brands President
A Floral, Fruity fragrance, it features top notes of Red Strawberries, and Green Mandarin, followed by middle notes of Orange Blossom and Peony, and base notes of Benzoin and Sandalwood.
Yes I Am Bloom Up! is available in 30 ml and 50 ml.
Jackson will be seen in the Yes I Am Bloom Up! campaign starting in February 2023.
Related News: Read about the future of fragrance packaging.
About Skai Jackson
Jackson, 20, began acting at the age of five. She is best known for portraying the role of Zuri Ross in the Disney Channel sitcom Jessie (2011-2015), which she subsequently reprised in that series's sequel, Bunk'd (2015-2018). In 2019, Random House published Reach for the Skai: How to Inspire, Empower, and Clapback, a memoir about self- acceptance and girl empowerment. In this book, Jackson shares her lessons on life and her rise to stardom, encouraging girls and boys alike to believe in themselves, and to find the courage to reach for the sky and follow their dreams.Jackson has been chosen as one of Time Magazine's Most Influential Teens and was listed among EBONY's Power 100 honorees and was a semi-finalist on Dancing with the Stars in the United States. Jackson will next be seen starring in the feature film SHEROES, an action thriller.
According to the brand, Jackson and Cacharel share core values — the brand aims to promote diversity and women's empowerment. The brand is a long-term partner of Inspiring Girls International, an organization that raises the aspirations of young girls around the world, connecting them with female role models from all walks of life.
"I felt so happy when Cacharel asked me to become their new face! I love perfume and anything beauty related. This has always been a dream of mine to be featured in a fragrance campaign," said Jackson
"Skai Jackson is a role model for her generation. Creative, independent, engaged, she represents today's youth and their aspirations. We are beyond happy to welcome her to the Cacharel family," commented Sandrine Groslier L'Oréal Luxe Fragrance Brands President
About The Fragrance
According to Cacharel, Yes I Am Bloom Up! is for “optimistic women who are bursting with energy.”A Floral, Fruity fragrance, it features top notes of Red Strawberries, and Green Mandarin, followed by middle notes of Orange Blossom and Peony, and base notes of Benzoin and Sandalwood.
Yes I Am Bloom Up! is available in 30 ml and 50 ml.
Jackson will be seen in the Yes I Am Bloom Up! campaign starting in February 2023.