02.01.23
CVS Health has launched one+other—a new inclusive beauty and personal care brand that celebrates and embraces individuality with self-care essentials that can be mixed and matched.
one+other features an assortment of 200+ self-care staples—everything from cotton balls and nail polish remover to tweezers, eyelash curlers, body wash, brushes, hair accessories and more.
As a brand created for all, the marketing campaign for one+other reflects a unique set of diverse voices and faces to show an authentic and inclusive representation of the CVS consumer, no matter one’s gender, race, ethnicity, sexual orientation, age, disability or body type.
one+other is exclusively available at CVS stores and on CVS’ website. The collection will continue expanding with new launches through 2023 and beyond.
one+other features an assortment of 200+ self-care staples—everything from cotton balls and nail polish remover to tweezers, eyelash curlers, body wash, brushes, hair accessories and more.
Making Self-Care More Accessible and Inclusive
“Bringing health in beauty to the forefront of our assortment and marketing decisions is imperative as we work to ensure consumers can find the solutions they’re seeking to look and feel their best every day,” said Andrea Harrison, VP of Merchandising, Beauty & Personal Care at CVS Health. “The launch of one+other improves the shopability of our essentials products and ladders back to our commitment to make self-care more accessible and inclusive for everyone.”As a brand created for all, the marketing campaign for one+other reflects a unique set of diverse voices and faces to show an authentic and inclusive representation of the CVS consumer, no matter one’s gender, race, ethnicity, sexual orientation, age, disability or body type.
one+other is exclusively available at CVS stores and on CVS’ website. The collection will continue expanding with new launches through 2023 and beyond.