01.26.23
Hair care and styling brand TRESemmé has introduced the new Pro Infusion collection.
The sulfate-free collection, powered by natural coconut oil droplets and infused with plant protein, provides smooth strands and styles with “intense shine and fluid movement.”
Pro Infusion features shampoos, conditioners and tonic waters, all with COCO-PROTEINize technology that includes a salon-based plant protein that penetrates hair and hydrating coconut oil for fluid hair with optimal elasticity.
The products are available for purchase at food, drug, and mass market retailers nationwide.
In the film titled "Fluid," directed by Agostina Gálvez, the aquatic dance flaunts the fluid movement of the swimmers' hair underwater, which was treated with the new TRESemmé Pro Infusion products. The USA Olympic Artistic Swimming Team also used the Pro Infusion collection to achieve the high shine styles worn out of the water for the creation of this campaign.
"The fluid movements of the hair in this film showcase the beauty of strong, nourished strands that the new Pro Infusion products provide, as well as the freeing feeling that women experience when expressing their authentic selves and personal style," said Jessica Grigoriou, head of Beauty Marketing and Salon & Masstige Hair Portfolio Director at Unilever NA. "We are honored to be partnering with the extremely talented Parris Goebel and the USA Olympic Artistic Swimming Team to demonstrate the beauty of fluid hair. Through the inspiring underwater routine, combined with our new Pro Infusion products, TRESemmé is empowering women to feel free and let their hair shine."
"I am known for breaking rules and pushing boundaries when it comes to my creativity, so I was thrilled to partner with TRESemmé, a brand that encourages women to embrace their personal style and the power that it brings, to create a routine that is unlike anything I have ever done before," stated Parris Goebel. "Using dance to express yourself is beautiful and collaborating with the USA Olympic Artistic Swimming Team, who are such dedicated athletes and performers, for this powerful captivating performance was so refreshing and invigorating."
The sulfate-free collection, powered by natural coconut oil droplets and infused with plant protein, provides smooth strands and styles with “intense shine and fluid movement.”
Pro Infusion features shampoos, conditioners and tonic waters, all with COCO-PROTEINize technology that includes a salon-based plant protein that penetrates hair and hydrating coconut oil for fluid hair with optimal elasticity.
The products are available for purchase at food, drug, and mass market retailers nationwide.
Partnership with Parris Goebel
To demonstrate the Pro Infusion product technology and benefits, TRESemmé partnered with Parris Goebel, award-winning choreographer, to produce an underwater routine with the USA Olympic Artistic Swimming Team.In the film titled "Fluid," directed by Agostina Gálvez, the aquatic dance flaunts the fluid movement of the swimmers' hair underwater, which was treated with the new TRESemmé Pro Infusion products. The USA Olympic Artistic Swimming Team also used the Pro Infusion collection to achieve the high shine styles worn out of the water for the creation of this campaign.
"The fluid movements of the hair in this film showcase the beauty of strong, nourished strands that the new Pro Infusion products provide, as well as the freeing feeling that women experience when expressing their authentic selves and personal style," said Jessica Grigoriou, head of Beauty Marketing and Salon & Masstige Hair Portfolio Director at Unilever NA. "We are honored to be partnering with the extremely talented Parris Goebel and the USA Olympic Artistic Swimming Team to demonstrate the beauty of fluid hair. Through the inspiring underwater routine, combined with our new Pro Infusion products, TRESemmé is empowering women to feel free and let their hair shine."
"I am known for breaking rules and pushing boundaries when it comes to my creativity, so I was thrilled to partner with TRESemmé, a brand that encourages women to embrace their personal style and the power that it brings, to create a routine that is unlike anything I have ever done before," stated Parris Goebel. "Using dance to express yourself is beautiful and collaborating with the USA Olympic Artistic Swimming Team, who are such dedicated athletes and performers, for this powerful captivating performance was so refreshing and invigorating."
