01.23.23
Redken just announced its "Haircolor of the Year 2023" — Champagne Blonde with a Kiss of Rose. And it's no surprise that Redken offers the hue as a Redken Shades EQ Gloss service in salons.
How was the color chosen? Champagne Blonde has over 60,000 hashtag mentions and a 60 percent increase in searches, making it an emerging haircolor trend.
Redken added "a touch of rose" for a new twist on the color and expanded its Shades EQ Gloss line with three new colors, which hair color pros can customize for clients.
Champagne Blonde with a Kiss of Rose is formulated with the perfect blend of gold & subtle rose reflects, the brand says. "The Gold Rose family shades elevate the champagne haircolor trend by creating luminous and reflective blonde shades," Redken states.
Sparkling Wine, Blush Spritz, and Golden Fizz are the three new shades. The gold tonal breakdown of these shades provides warmth without brass and enhances vibrancy. The rose tonal breakdown is calibrated to natural undertones at each levelm providing a subtle rose reflection.
"One of my favorite blonde colors for 2023 is Champagne Blonde with a Kiss of Rose because it is the perfect blend of gold and added soft rose tones," explains Matt Rez, Redken Brand Ambassador, and Celebrity Colorist. "It is a soft, neutral color, with a strong emphasis on shine, that resembles a glass of your favorite sparkling drink. It's a blonde that looks good on everyone!"
Blushing Spritz is shown above via Instagram @Redken