01.17.23
Proven, an expert in personalized skincare, has partnered with beauty retailer Sephora, bringing Proven’s skincare personalization technology and skincare solutions to Sephora customers.
The partnership, which marks Proven’s first entrance into retail and Sephora’s first move into skincare personalization, consists of both digital and brick-and-mortar experiences.
The digital experience launches January 17th and is available to all customers in the United States. Customers can go online and take Proven's 3-minute Skin Genome Quiz to formulate their personalized skincare. Proven will also be searchable on Sephora’s main website and customers who purchase Proven through the site will also receive Sephora Beauty Insider points.
The brick-and-mortar experience launches later in 2023 at select locations across the United States. There will be interactive displays where customers can take the Skin Genome Quiz and learn about the benefits of personalized skincare. Further details will be released later in the year.
“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said Proven co-founder and CEO Ming S. Zhao. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at Proven are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”
“We are so pleased to work alongside Proven and bring our clients effective, personalized skincare solutions in this new format,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “With its cutting-edge technology and scientific expertise, Proven offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”
The Proven products available through this partnership include Personalized Cleaner, Personalized Day Moisturizer, and Personalized Night Cream. The products can be conveniently purchased as a system or purchased separately. Products will be shipped directly to customers’ homes.
The partnership, which marks Proven’s first entrance into retail and Sephora’s first move into skincare personalization, consists of both digital and brick-and-mortar experiences.
The digital experience launches January 17th and is available to all customers in the United States. Customers can go online and take Proven's 3-minute Skin Genome Quiz to formulate their personalized skincare. Proven will also be searchable on Sephora’s main website and customers who purchase Proven through the site will also receive Sephora Beauty Insider points.
The brick-and-mortar experience launches later in 2023 at select locations across the United States. There will be interactive displays where customers can take the Skin Genome Quiz and learn about the benefits of personalized skincare. Further details will be released later in the year.
About the Collaboration
Proven and Sephora have collaborated for many years. In 2018, Proven participated in Sephora Accelerate, the retailer’s brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. The companies began planning this partnership in August 2021.“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said Proven co-founder and CEO Ming S. Zhao. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at Proven are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”
“We are so pleased to work alongside Proven and bring our clients effective, personalized skincare solutions in this new format,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “With its cutting-edge technology and scientific expertise, Proven offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”
Proven’s Custom Skincare
To formulate custom skincare, customers will go online and take Proven's 3-minute Skin Genome Quiz. Using the answers to the quiz, Proven's algorithm instantly analyzes millions of factors to select the best ingredients for their skin. Proven also adjusts its formulations every eight weeks to evolve with the customer based on key factors including changing seasons, the skins’ tolerance to active ingredients, geographical moves, aging and pregnancy. As a customer’s skin changes, their skincare evolves with them.The Proven products available through this partnership include Personalized Cleaner, Personalized Day Moisturizer, and Personalized Night Cream. The products can be conveniently purchased as a system or purchased separately. Products will be shipped directly to customers’ homes.
