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    Breaking News

    Olehenriksen Appoints Anine Bing as Global Scandi Brand Advisor

    Bing will be lending her expertise across Scandi-forward skincare and lifestyle practices to the Olehenriksen brand.

    Olehenriksen Appoints Anine Bing as Global Scandi Brand Advisor
    Anine Bing.
    01.17.23
    In celebration of its 40th anniversary, skincare brand, Olehenriksen, has appointed Anine Bing, founder & chief creative officer of her eponymous label, as its first Global Scandi Brand Advisor.
     
    The introduction of this strategic partnership aims to “bring forward the richness of Scandinavian culture inclusive of the multitude of benefits associated with Scandinavian lifestyle, wellness and skincare, and place Scandinavian values, such as hygge, back on the map.”
     
    Olehenriksen’s VP of Global Marketing, Rachel Berg, shares, “We are a Scandinavian born brand, and as we enter our 40th year, we’re going back to our roots anchored in Scandinavian skin wellness, understanding this overarching ethos sets us apart from the rest. By signing on Anine Bing as our Global Scandi Brand Advisor and partnering with other Scandi influencers on a global scale it will help amplify diverse elements of the culture and our Scandinavian-inspired skin wellness approach in a fresh, modern way.”

    About Anine Bing

    Bing has been recognized as an authority in Scandinavian style since her namesake brand’s inception in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women seeking a timeless yet rebellious approach to style. As the brand’s first Global Scandi Brand Advisor, in this new role, she will be lending her expertise across Scandi-forward skincare and lifestyle practices to the Olehenriksen brand.
        
    “I’ve been a longtime fan of Olehenriksen’s skin care, so when the brand approached me for this partnership, I was immediately interested,” says Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we have in the works.”

    Illuminating Scandinavian Culture

    Bing’s role with the brand will be an expansive one, ranging from creating social media content to cross-branded collaborations.
     
    Throughout the partnership, Bing will be spearheading a 6-part mini-series, providing an inside look into the best of Scandinavian skin and wellness with Bing’s secrets to attaining her effortless style, morning wellness tips and her favorite Olehenriksen products. With sights set on illuminating Scandinavian culture, this exclusive content will harmonize skincare and general wellness practices, underscoring Olehenriksen as a lifestyle brand that transcends skincare.
     
    Olehenriksen has tapped key Scandinavian creators, including Linda Hallberg, Ceval, Nnenna Echem and more to create a robust content series that highlights the Scandi lifestyle. The roll out of this content will immerse people into the richness of the culture through elevated storytelling.
     
    “There are few people I’ve met that are as strong and elegant as Anine. I’ve admired her impactful, eclectic and classic designs for years, and couldn’t be happier to have her join the Olehenriksen team as our first ever ‘Global Scandi Brand Advisor’,” states Ole Henriksen. “Not only can we relate on the many elements that make Scandinavian culture so rich, from hygge philosophies to leading a simple life that’s full of joy and positive affirmation, we have many things to come that infuse this palpable energy into the brand. Anine has brought a new and fresh meaning of Scandi-cool both globally and within America, all while staying true to her Danish roots. Her leadership and expertise within the space, paired with her perspective on Scandi lifestyle, wellness, skincare and style, make her the perfect partner for Olehenriksen.”
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