11.30.22
Patrick Ta Beauty, which recently got an investor, has recruited a former L'Oreal executive—Paul Parikh is the company's new chief operating officer.
Parikh, a proven leader in the beauty industry, will help lead the company's growth and reach its full potential.
When asked about his new role, Parikh said, "I'm thrilled to be joining this dynamic team to help usher in the next phase of growth for this highly differentiated and authentic artistry brand."
Parikh served as CFO of L'Oreal Operations for North & South America where he supported a portfolio of 35+ global brands. He has also held various finance leadership roles across L'Oreal's consumer and luxury brands, both domestic and international.
He has over 20 years of consumer goods finance and operations experience and over a decade in the beauty industry.
"Paul brings a unique skill-set to our growing brand which complements our existing creative vision," said Ta. Avo added "I'm excited to be partnering with Paul to help bring the operations of Patrick Ta Beauty to the next level."
Patrick Ta Beauty is currently sold at Sephora North America and Sephora at Kohl's and has a strong consumer base on its website in the US.