10.14.22
Launching this Hispanic Heritage Month, erenzia beauty is a premium, vegan, cruelty-free beauty brand rooted in celebrating Latina culture.
The inaugural collection features a lineup of shampoo, conditioner, leave-in treatments, and fragrances, and is available for purchase online and through the brand's "Amiga" enhanced affiliate partners.
As a social selling Latina-founded and focused holistic beauty brand, erenzia beauty offers a unique opportunity for entrepreneurial driven Latinas, as consumers and potential sellers. The "Amigas" enhanced affiliate partner business model provides modest, low-risk start-up costs, a robust community support network, and an arsenal of business and personal development tools.
"We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming, and celebrating their unique authenticity, diversity, and creativity," said Brand & Product co-founder, Alina Gonzalez. "Being a Latina-led business means having both the privilege and responsibility of letting 'la cultura' guide the way erenzia beauty conducts business — from its sourcing practices to its product, to its affiliate partners."
erenzia's line of bespoke products are formulated to “engage the senses and stir the soul” via milks that transform into oils, nostalgic ingredients such as rice, maize, jojoba, and cacao to rouse feelings of warmth and fragrances infused with sweet, warm bright and spicy notes.
The new line of vegan, cruelty free beauty products will feature:
The inaugural collection features a lineup of shampoo, conditioner, leave-in treatments, and fragrances, and is available for purchase online and through the brand's "Amiga" enhanced affiliate partners.
Putting Latinas First
Developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and embolden Latinas to own their beauty and step into their innate power-emotionally, financially, and socially via the brand's "Amigas" enhanced affiliate partner business model.As a social selling Latina-founded and focused holistic beauty brand, erenzia beauty offers a unique opportunity for entrepreneurial driven Latinas, as consumers and potential sellers. The "Amigas" enhanced affiliate partner business model provides modest, low-risk start-up costs, a robust community support network, and an arsenal of business and personal development tools.
"We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming, and celebrating their unique authenticity, diversity, and creativity," said Brand & Product co-founder, Alina Gonzalez. "Being a Latina-led business means having both the privilege and responsibility of letting 'la cultura' guide the way erenzia beauty conducts business — from its sourcing practices to its product, to its affiliate partners."
About the Products
erenzia beauty offers premium beauty products curated with the Latina in mind, all available at an attainable price. The brand claims that the formulas are enriched with culture, influenced by history, and infused with native ingredients lauded for their wellness properties, sensorial attributes and inspired by the legacy of Latina beauty rituals passed down through generations.erenzia's line of bespoke products are formulated to “engage the senses and stir the soul” via milks that transform into oils, nostalgic ingredients such as rice, maize, jojoba, and cacao to rouse feelings of warmth and fragrances infused with sweet, warm bright and spicy notes.
The new line of vegan, cruelty free beauty products will feature:
- Haircare: erenzia Nourish for enhancing luscious curls, coils and waves with lightweight moisture and erenzia Hydrating for enhanced shine and smoothness for all hair types.
- Leave-in Treatments: Oil milk and oil creme leave-in treatments formulated with a distinct blend of heritage ingredients for the right balance of hydration, smoothing and replenishment.
- Fragrances: erenzia Captivating and erenzia Sensual long-lasting perfume oils are mindfully formulated with sultry, romantic comfort and infused with nostalgic cultural scents.