10.06.22
Knoll Packaging won two Gold Awards at the 2022 Pentawards.
The Chanel Knoll Ecoform Molded Pulp advent calendar won Gold in Sustainable Design: Luxury goods, and Body, Health & Beauty - Limited editions. The advent calendar was also shortlisted for the People’s Choice Awards and continues to be one of the most awarded packaging innovations this year.
To celebrate the 100th anniversary of its Chanel N°5 fragrance, Chanel partnered with Knoll Packaging to recreate the shape of its iconic Chanel N°5 fragrance in a larger-than-life advent calendar made of Knoll Ecoform molded pulp.
The jury commented on the Chanel pulp advent calendar, “Pretty genius overall. It's recognizably Chanel,” and “I love this unique design and use of Knoll Ecoform.”
Benjamin Cohen, creative and innovation director at Knoll said, “The Chanel Knoll Ecoform Molded Pulp Advent Calendar was an industry-first and we’re thrilled to see it continue to be awarded for its innovation. As a supplier, it is particularly special to be recognized at the Pentawards since this project was a deep collaboration between our engineering and creative teams with Chanel. This advent calendar has shifted the luxury packaging sector and we’re honored to continue celebrating its extraordinary achievement.”
The Chanel Knoll Ecoform Molded Pulp advent calendar won Gold in Sustainable Design: Luxury goods, and Body, Health & Beauty - Limited editions. The advent calendar was also shortlisted for the People’s Choice Awards and continues to be one of the most awarded packaging innovations this year.
To celebrate the 100th anniversary of its Chanel N°5 fragrance, Chanel partnered with Knoll Packaging to recreate the shape of its iconic Chanel N°5 fragrance in a larger-than-life advent calendar made of Knoll Ecoform molded pulp.
The Construction of the Advent Calendar
Knoll Ecoform molded pulp was chosen for its sustainability benefits, design qualities, and ability to be formed to recreate the iconic N°5 perfume bottle. The hinged structure comprises of two laminated layers of Knoll Ecoform for a smooth appearance and feel both inside and out. The white pulp is color matched, molded and then cut. It also features molded pulp “feet” to allow the advent to stand. This unconventional calendar is filled with 27 folding carton boxes, numbered from 5 to 31, celebrating the Number 5 perfume and Chanel's address at 31 rue Cambon in Paris.The jury commented on the Chanel pulp advent calendar, “Pretty genius overall. It's recognizably Chanel,” and “I love this unique design and use of Knoll Ecoform.”
Benjamin Cohen, creative and innovation director at Knoll said, “The Chanel Knoll Ecoform Molded Pulp Advent Calendar was an industry-first and we’re thrilled to see it continue to be awarded for its innovation. As a supplier, it is particularly special to be recognized at the Pentawards since this project was a deep collaboration between our engineering and creative teams with Chanel. This advent calendar has shifted the luxury packaging sector and we’re honored to continue celebrating its extraordinary achievement.”