09.26.22
Coty, one of the world’s largest beauty companies, has extended its strategic partnership with Cruelty Free International, a global organization working to end animal testing.
Coty brands Rimmel, Manhattan, and Risqué are now approved under the Cruelty Free International Leaping Bunny Program, joining Coty brand, Covergirl, which was approved in 2018.
Coty chief brands officer, Consumer Beauty, Stefano Curti, comments, “At Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty free beauty that works. Rimmel, Manhattan, and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside COVERGIRL, Coty is proud to now have four brands approved under the Leaping Bunny Program.”
Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqué. This rigorous process included an audit on each brand’s suppliers, raw materials, and individual ingredients. The Cruelty Free International Leaping Bunny Program is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.
Michelle Thew, Cruelty Free International CEO, comments, “We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqué. It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
Rimmel, Manhattan, and Risqué products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the Program’s strict criteria.
Coty brands Rimmel, Manhattan, and Risqué are now approved under the Cruelty Free International Leaping Bunny Program, joining Coty brand, Covergirl, which was approved in 2018.
Coty chief brands officer, Consumer Beauty, Stefano Curti, comments, “At Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty free beauty that works. Rimmel, Manhattan, and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside COVERGIRL, Coty is proud to now have four brands approved under the Leaping Bunny Program.”
About the Certification
Cruelty Free International’s Leaping Bunny Program is a globally recognizable gold standard for cruelty free cosmetics, personal care, household, and cleaning products with requirements that go above and beyond legal requirements restricting animal testing. Approval must be given to a brand’s entire range - individual products cannot be approved.Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan, and Risqué. This rigorous process included an audit on each brand’s suppliers, raw materials, and individual ingredients. The Cruelty Free International Leaping Bunny Program is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.
Michelle Thew, Cruelty Free International CEO, comments, “We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqué. It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
Rimmel, Manhattan, and Risqué products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the Program’s strict criteria.