09.15.22
Haus Labs by Lady Gaga, which recently launched a revamped product line exclusively with Sephora, has partnered with celebrity makeup artist Rokael Lizama, as the brand's Complexion Consultant. Sarah Tanno, remains at the helm and forefront, as Haus Labs global artistry director.
Born in Mexico, Lizama has collaborated with global beauty brands around the world and is excited to bring his expertise to Haus Labs. Working closely with Haus Labs Product Development and Artistry teams, Lizama provided shade validation, tested and helped to ensure that the entire 51 shade range and performance for Triclone SkinTech Foundation and Bio-Blurring Loose Setting Powder were inclusive and provided a multitude of undertones.
"As our Haus Labs complexion consultant, Rokael's experience working with some of the most famous faces across a multitude of skin tones and mediums including video, print and film were incredibly valuable as we worked tirelessly with Sarah Tanno, Haus Labs global artistry director and Nick Gavrelis, product development expert and artistry advisor (formerly of MAC) to select and validate the shades for each family – Deep, Medium-Deep, Medium, Light-Medium, Fair and Light as well as perfect the undertones for each of the 51 shades of foundation. For the Bio-Blurring Loose Setting Powder, he was instrumental in helping us optimize the shades and product performance across all skin tones," commented Gloria Ryu, senior vice president of Product and Innovation.
As part of the partnership with Haus Labs, Lizama will be working with the education and social teams at Haus Labs to create long-lasting beauty looks that provide a seamless transition from day to night through video, events and training. On Haus Labs TikTok and YouTube channels, the brand will be providing a peek behind the curtain and masterclass content of Lizama walking through some of his top tips and tricks of how he approaches complexion on his clientele, such as his nuanced secrets when it comes to achieving celebrity skin, brush mechanics, color and product placement in every shade family.
Additionally, Lizama will be leading the Haus Labs Foundation Tutorial at SEPHORiA: Virtual House of Beauty on Sunday, September 18th.
About Rokael Lizama
Lizama is known for his coveted work on some of the world's highest profile singers and social media queens, including but not limited to: Beyonce, Kourtney Kardashian, Mariah Carey and Normani.Born in Mexico, Lizama has collaborated with global beauty brands around the world and is excited to bring his expertise to Haus Labs. Working closely with Haus Labs Product Development and Artistry teams, Lizama provided shade validation, tested and helped to ensure that the entire 51 shade range and performance for Triclone SkinTech Foundation and Bio-Blurring Loose Setting Powder were inclusive and provided a multitude of undertones.
"As our Haus Labs complexion consultant, Rokael's experience working with some of the most famous faces across a multitude of skin tones and mediums including video, print and film were incredibly valuable as we worked tirelessly with Sarah Tanno, Haus Labs global artistry director and Nick Gavrelis, product development expert and artistry advisor (formerly of MAC) to select and validate the shades for each family – Deep, Medium-Deep, Medium, Light-Medium, Fair and Light as well as perfect the undertones for each of the 51 shades of foundation. For the Bio-Blurring Loose Setting Powder, he was instrumental in helping us optimize the shades and product performance across all skin tones," commented Gloria Ryu, senior vice president of Product and Innovation.
As part of the partnership with Haus Labs, Lizama will be working with the education and social teams at Haus Labs to create long-lasting beauty looks that provide a seamless transition from day to night through video, events and training. On Haus Labs TikTok and YouTube channels, the brand will be providing a peek behind the curtain and masterclass content of Lizama walking through some of his top tips and tricks of how he approaches complexion on his clientele, such as his nuanced secrets when it comes to achieving celebrity skin, brush mechanics, color and product placement in every shade family.
Additionally, Lizama will be leading the Haus Labs Foundation Tutorial at SEPHORiA: Virtual House of Beauty on Sunday, September 18th.