09.06.22
Sigma Beauty wants consumers—and Alice in Wonderland fans—to feel like they're jumping down the rabbit hole with its latest collaboration with Disney. The brand is known for its brushes, and now makeup with its recent expansion in Sephora, on Amazon, and in Target stores.
The fairytale-inspired makeup is inspired by characters, songs, and moments from Disney's classic film, "Alice in Wonderland."
The Sigma x Alice in Wonderland Collection includes:
- A limited edition 5-piece brush set
- Eyeshadow palette
- Pressed-powder cheek duo
- Lip duo with a new lip cream formula
"Our first collaboration with Disney was our Cinderella Collection, and our take on it was mature and nostalgic, chic and elevated. For Alice in Wonderland, I wanted to visit this dreamlike world. The curiosity to follow the White Rabbit, the sensation of falling into the unknown, the surprise of encountering surrealist elements and characters, the joy of interacting with out-of-the-ordinary scenarios - everything about Alice in Wonderland is exciting and new. The collection is designed to embody the dreams depicted in the original movie, with every aspect following Alice's journey.
The Packaging
The colorful Disney Alice in Wonderland Collection features the following design details:
- The packaging and limited-edition brush finishes are inspired by Alice's fall down the rabbit hole.
- Imprints on each eyeshadow feature the characters who inspired the hues.
- The cheek duo, a cool-toned highlight and blush, is inspired by Alice's first meeting with the Queen of Hearts and designed to perfectly compliment the vibrant eyeshadow palette.
Sigma Beauty products are cruelty-free, gluten-free, lactose-free— and a part of Sigma's Clean Beauty Program, meaning they're free of harsh chemicals.