08.24.22
H2O+, known as the company that makes all of the bath and body products that are provided in Disney resorts and cruises, will shut down at the end of the year.
The Pola Orbis-owned brand thanked its fans for 33 years and issued the following announcement on its website: “After 30+ amazing years of innovation, we have made the very difficult decision to retire the brand at the end of the year. Shop your favorites on Amazon while supplies last.”
Founded by Cindy Melk in 1989, H2O+ was acquired by investment firms Cordova, Smart & Williams LLC and Goldman Sachs Urban Investment Group in 2008. By 2011, H2O+ had 2,000 points of retail distribution in 22 countries, and Pola Orbis acquired it.
Since joining the group, H2O+ has been engaged in the manufacture and sale of cosmetics primarily in the U.S. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations.
According to the company, H2O+ will fulfill its contractual obligations to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures.
There is no word yet from the Walt Disney Company on what brand will replace H2O+.
The Pola Orbis-owned brand thanked its fans for 33 years and issued the following announcement on its website: “After 30+ amazing years of innovation, we have made the very difficult decision to retire the brand at the end of the year. Shop your favorites on Amazon while supplies last.”
Founded by Cindy Melk in 1989, H2O+ was acquired by investment firms Cordova, Smart & Williams LLC and Goldman Sachs Urban Investment Group in 2008. By 2011, H2O+ had 2,000 points of retail distribution in 22 countries, and Pola Orbis acquired it.
Since joining the group, H2O+ has been engaged in the manufacture and sale of cosmetics primarily in the U.S. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations.
According to the company, H2O+ will fulfill its contractual obligations to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures.
There is no word yet from the Walt Disney Company on what brand will replace H2O+.