06.29.22
WWP Beauty, a full-service supplier to the global beauty industry, has introduced two new packaging collections in collaboration with Eastman as part of its commitment to providing customers with sustainable technologies and materials—Eastman’s Cristal One Renew and Cristal Renew.
Jennifer Adams, WWP Beauty CEO commented, “We are proud to partner with and leverage Eastman’s superiority in molecular recycled resin technologies, as we advance our shared commitment to building a more circular beauty system. WWP Beauty’s Taicang manufacturing facility has received the ISCC certification, so brands can feel confident that we are providing them with socially responsible and sustainable certified packaging materials.”
Eastman Cristal One Renew Collection
The Cristal One Renew Collection features a heavy wall jar, lip-gloss, and a compact with a luxurious bluish tint and a rich look and feel. This collection is designed with recyclable RIC 1 resin featuring 50% molecular recycled content and helps create a more circular economy.Eastman’s Cristal One Renew resin has passed testing by both APR in the U.S. and EPBP in Europe, indicating recyclability in the PET recycle stream. Made by using Eastman’s molecular recycling technologies, which source waste plastic feedstock in place of fossil resources, Cristal One Renew results in 20-30% fewer GHG emissions when compared to traditional resin manufacturing; and also enables landfill diversion.
Eastman Cristal Renew Collection
A collection of a jar, lip-gloss, and a compact featuring luxurious crystal-clear resin with a glass-like look and feel designed with 50% molecular recycled content (RPETG 50%).Cristal Renew is indistinguishable from virgin resin, with a zero drop-off in performance or aesthetics due to the advanced molecular recycling process.
Both collections will help advance the recycling of more materials, encourage recycling behavior and prevent plastic from going to waste.