06.28.22
Kids' beauty is becoming a big business. Evereden is elevating skincare for kids—and there are so many other 'Baby Care' brands, take a look in our slideshow.
Now, Nectar Bath Treats, a fun and 'clean' bath and body brand for kids and babies has recruited eight-year-old Nastya Radzinskaya of the YouTube channel "Like Nastya."
The young entrepreneur has launched her own line, "Bathe Like Nastya" by Nectar Bath Treats. She is shown above with the colorful collection, and "Fluffy Love Bath Soap."
Enthralled by the colors, scents, and bubbles of Nectar's bath and body treats, Nastya was inspired to design her own line and signature fragrance with Nectar.
"Nectar has the prettiest bath bombs, and it was so fun to think about the kind of soaps I wanted to make. I picked my favorite colors. It made me feel so happy to make it together," says Nastya.
"Like Nastya" is the fifth most-viewed YouTube channel of all time, according to Nectar. The young starlet was featured in Business Insider for earning $18 million annually from her six YouTube channels. She was one of the highest paid YouTube stars of 2019, Forbes reported.
More About 'Bathe Like Nastya'
Nastya's "Bathe Like Nastya" is an 11-piece line that includes soaps, bath bombs, and lip care.Nectar Bath Treats handmakes all their products in Las Vegas with mindfully-sourced ingredients. The partnership incorporates key values that Nastya and Nectar share: the products are 100% vegan, cruelty-free, and free of harsh sulfates, harmful ingredients, and microplastics.
"Nastya and her family visited our Universal CityWalk Hollywood store and planned to only spend a few minutes. We ended up spending hours together. The whole family played at the sink with whipped soap and experimented with different scents. Nastya loved our dessert-inspired treats, and her family couldn't believe they were made of soap!" says Tom Taicher, Nectar CEO.
More About Nastya
Nastya has over 250 million YouTube subscribers, and she aims to educate her fans on the importance of personal care. She launched her channel in 2016 and has since earned more than 110 billion views, skyrocketing her to international fame.Based in Miami, Florida, Nastya and her parents play, learn, and explore in videos that are dubbed in ten languages. Millions of kids and families join Nastya as she explores the world and learns life lessons like the importance of eating healthy food, washing hands, being a good friend, and much more.
The "Bathe Like Nastya" collection is available at NectarUSA.com or in-store at any of Nectar Bath Treats' twelve retail locations.
