06.21.22
Haircare, skincare and wellness innovator, Monat Global Corp, is supporting vulnerable populations by donating 100% of net proceeds from its new product More than a Balm by Monat.
Beneficiaries serving veterans and first responders include Operation Gratitude, The 22 Project, and Blue Angels Foundation in the U.S. as well as Wounded Warriors Canada. Youth-focused beneficiaries will be selected through Monat Gratitude’s $1 million pledge grant program that aims to close achievement gaps in underserved communities around the world by supporting new and existing initiatives in arts and culture, youth sports and recreation, and youth entrepreneurship.
“Giving back has been a core part of the culture at Monat since our founding, and initiatives like the More than a Balm product have become a meaningful and impactful tradition for our independent sales force members,” said Lu Urdaneta, Monat Global chief culture officer and Monat Gratitude CEO. “Because of their hard work and dedication to making positive impacts, we’ll be able to uplift two vulnerable populations—veterans and underserved youth across the globe—through these donations.”
Monat Gratitude has donated more than $1.25 million to organizations serving veterans and first responders since inception and invested more than $380,000 in youth education programs through the $1 million pledge grant program so far in 2022.
Supporting Veterans and Underserved Youth
Half of the funds raised will benefit organizations serving veterans and first responders, and the other half will be distributed to youth education and mentorship programs through a grant program established by Monat’s philanthropic entity, Monat Gratitude.Beneficiaries serving veterans and first responders include Operation Gratitude, The 22 Project, and Blue Angels Foundation in the U.S. as well as Wounded Warriors Canada. Youth-focused beneficiaries will be selected through Monat Gratitude’s $1 million pledge grant program that aims to close achievement gaps in underserved communities around the world by supporting new and existing initiatives in arts and culture, youth sports and recreation, and youth entrepreneurship.
“Giving back has been a core part of the culture at Monat since our founding, and initiatives like the More than a Balm product have become a meaningful and impactful tradition for our independent sales force members,” said Lu Urdaneta, Monat Global chief culture officer and Monat Gratitude CEO. “Because of their hard work and dedication to making positive impacts, we’ll be able to uplift two vulnerable populations—veterans and underserved youth across the globe—through these donations.”
Monat Gratitude has donated more than $1.25 million to organizations serving veterans and first responders since inception and invested more than $380,000 in youth education programs through the $1 million pledge grant program so far in 2022.