05.20.22
After a successful pilot phase, Authentic Beauty Concept, a Henkel brand, is launching a new generation of its “Refill Bar” – a refill system that helps to create a more circular economy and offers many benefits for the environment, customers and salons.
Authentic Beauty Concept believes that refilling can and should be part of our everyday.
The new “Refill Bar” is significantly smaller, more compact and easier to use than its predecessor. With the further development of the refill station, Authentic Beauty Concept aims for even more hair salons to use the Refill Bar – regardless of their size – in an easy and convenient way.
This unique service and retail approach is a clear way to upgrade a salon when it comes to sustainability, setting it apart as the destination for eco-friendly, premium refill, whilst growing client loyalty and meeting the needs of consumers making more conscious lifestyle choices.
“Now more than ever we must make people aware of the importance of caring for the environment. We must change the way salons work, and the way clients consume single-use products. Many of our clients opt for the Refill Bar because it’s new and interesting, they are curious and ask a lot of questions about it! As a salon, it helps us to offer something different and special. It adds value,“ says Elías Pedrosa, Authentic Beauty Concept Advocate, Spain.
Authentic Beauty Concept believes that refilling can and should be part of our everyday.
The new “Refill Bar” is significantly smaller, more compact and easier to use than its predecessor. With the further development of the refill station, Authentic Beauty Concept aims for even more hair salons to use the Refill Bar – regardless of their size – in an easy and convenient way.
How Does the Refill Bar Work?
The idea is simple – consumers bring bottles back and do a bit for the environment. After an expert consultation, salon clients will receive their prescribed Authentic Beauty Concept product(s) in a 250ml retail bottle made from 90% Post-Consumer Recycled (PCR) plastic. The bottles also come with Forest Film labels (the first wood-based film label material in the market, certified by ISCC). Once it’s been used up, the bottle doesn't go into the bin, or even the recycling – instead, it's brought back to the salon to be refilled and the cycle starts again.This unique service and retail approach is a clear way to upgrade a salon when it comes to sustainability, setting it apart as the destination for eco-friendly, premium refill, whilst growing client loyalty and meeting the needs of consumers making more conscious lifestyle choices.
Caring for the Environment
The Authentic Beauty Concept Refill Bar doesn’t only look beautiful with its simple and minimalistic design, but it also uses recyclable 5L bottles made from 50% PCR plastic with reusable pumps and recyclable Forest Film labels. Each 250ml retail bottle can also be reused at least five times, generating a saving of 83% less plastic.“Now more than ever we must make people aware of the importance of caring for the environment. We must change the way salons work, and the way clients consume single-use products. Many of our clients opt for the Refill Bar because it’s new and interesting, they are curious and ask a lot of questions about it! As a salon, it helps us to offer something different and special. It adds value,“ says Elías Pedrosa, Authentic Beauty Concept Advocate, Spain.