04.29.22
Goodnest, a new and innovative sustainable baby care brand, has launched the first-ever reusable silicone baby wash bottles. The bottles include 3-in-1 dissolvable tablets and refillable baby balm and on-the-go magic wash sheets to eliminate water waste and single-use plastics.
Sustainability supporters and new parents, Ashley Tisdale along with Tan France (Netflix's Queer Eye), have partnered with the brand and campaign to encourage parents to rethink their approach to clean.
The brand's "Baby Steps to Better" initiative understands that it is hard for parents to change habits and for first-time parents to try a new approach to baby hygiene, which is why the gradual change to more sustainable practices is taking realistic baby steps, not unpractical leaps.
"Parents have a plethora of options in the baby care aisle, but at the end of the day, it comes down to quality products," says Dan Doll, goodnest Managing Partner. "goodnest's dream is to change the way parents and families fundamentally use sustainable and safe products – so we launched this first-of-its-kind line to address these priorities."
goodnest's other managing partner, David Simnick, adds "our hope is to help parents easily check off all their "must-haves" in a single purchase while making a better planet for the very ones they are nurturing. There shouldn't have to be a compromise to achieve both."
The earth-friendly, waterless, and reusable products – available in three multi-functional formats including a 3-in-1 wash+shampoo+soak refill tablets, magic dissolvable wash sheets, and a baby balm – have already attracted high-profile supporters such as Ashley Tisdale and Tan France.
"As a mom, I want the very best for my baby while also doing my part to cut down on the ever-growing concern of plastic waste," says Tisdale. "goodnest delivers on both and I'm honored to help educate parents on how we can do better for our little loved ones with small but significant changes."
Along with Tisdale and France, goodnest has assembled "The Nest," a group of experts, doctors, influencers, and environmentalists to create a community for parents to find guidance, cultural education on baby care, and support/relatable connections as they explore the beauty and mess of parenthood and how they can take baby steps to better.
Created without parabens, phthalates or dyes, the washes and balm are available in 100% natural fragrances including Calm (Lavender), Soothe (Chamomile), Fresh (Cucumber Aloe) and unscented Pure. The dermatologist-tested products are also tear-free and hypoallergenic, and are shipped without water, supporting the brand's commitment to reduce its CO2 footprint.
