04.27.22
ShawKwei & Partners has acquired Rauxel Pty Ltd, an Australian beauty and healthcare company.
The purchase of Rauxel will be merged into ShawKwei’s existing portfolio company Icons Beauty Group.
Founded in 1986 by Fred Exner in Sydney, Australia, Rauxel manufactures beauty and healthcare products with over 90% of products based on custom formulations developed by Rauxel’s in-house laboratory experts. Specializing in botanicals and natural extracts, Rauxel supports the global trends for sustainable, innovative, and natural beauty products. Leading professional haircare and skin care brands depend on Rauxel for critical new product development and launches.
Fred Exner commented, “Rauxel has a long history of providing a complete range of manufacturing services to Australian haircare and skincare brands who have been successful in the domestic and international markets. We are excited to be part of Icons Beauty Group. Icons is a great owner for the next chapter of Rauxel’s story, and in combination with Icons’ solutions and capabilities, Rauxel will be able to expand its global offering to an even larger combined customer base.”
Commenting on the acquisition Brian Lau, managing director of ShawKwei and Icons director said, “Rauxel’s legendary founder, Fred Exner, has entrusted us with the business he started over 36 years ago because of his trust in ShawKwei and the many synergies with Icons. In particular, Rauxel is an excellent business partner for International Cosmetic Suppliers Ltd (ICS), a leading provider of primary packaging design and manufacturing which ShawKwei invested in 2020. ShawKwei continues to actively pursue complimentary acquisitions for Icons.”
Founded in 1991, ICS has been a pioneer in providing cosmetic, beauty and skin care packaging solutions to cosmetic and beauty brands around the world for 3 decades.
“I join Kyle and Brian in welcoming Rauxel to the Icons family. We look forward to the extensive synergy between Rauxel and ICS to deliver innovative, compelling and a broad set of services to our customers,” said Sue Nichols, founder and CEO of ICS.
The purchase of Rauxel will be merged into ShawKwei’s existing portfolio company Icons Beauty Group.
Founded in 1986 by Fred Exner in Sydney, Australia, Rauxel manufactures beauty and healthcare products with over 90% of products based on custom formulations developed by Rauxel’s in-house laboratory experts. Specializing in botanicals and natural extracts, Rauxel supports the global trends for sustainable, innovative, and natural beauty products. Leading professional haircare and skin care brands depend on Rauxel for critical new product development and launches.
Comments from Leadership
Kyle Shaw, founder and managing partner of ShawKwei said, "Rauxel develops natural formulations and then manufacturers high quality beauty and healthcare products. This Rauxel acquisition is an example of the strategic expansion we are currently pursuing for Icons, ShawKwei’s global formulation and primary packaging company serving leading brands in the beauty, cosmetic, and healthcare sectors.”Fred Exner commented, “Rauxel has a long history of providing a complete range of manufacturing services to Australian haircare and skincare brands who have been successful in the domestic and international markets. We are excited to be part of Icons Beauty Group. Icons is a great owner for the next chapter of Rauxel’s story, and in combination with Icons’ solutions and capabilities, Rauxel will be able to expand its global offering to an even larger combined customer base.”
Commenting on the acquisition Brian Lau, managing director of ShawKwei and Icons director said, “Rauxel’s legendary founder, Fred Exner, has entrusted us with the business he started over 36 years ago because of his trust in ShawKwei and the many synergies with Icons. In particular, Rauxel is an excellent business partner for International Cosmetic Suppliers Ltd (ICS), a leading provider of primary packaging design and manufacturing which ShawKwei invested in 2020. ShawKwei continues to actively pursue complimentary acquisitions for Icons.”
Founded in 1991, ICS has been a pioneer in providing cosmetic, beauty and skin care packaging solutions to cosmetic and beauty brands around the world for 3 decades.
“I join Kyle and Brian in welcoming Rauxel to the Icons family. We look forward to the extensive synergy between Rauxel and ICS to deliver innovative, compelling and a broad set of services to our customers,” said Sue Nichols, founder and CEO of ICS.