04.26.22
Global beauty company Shiseido has unveiled a new prestige skincare brand “Ulé”, which was developed on the “Conscious Beauty” philosophy, aiming at realizing a healthy beauty through inner and outer beauty approaches with nature-origin ingredients.
Ulé focuses on “responsible sourcing,” “product safety,” “environmental impact reduction,” and “transparency” and strives to be high quality as well as friendly to the environment. The brand was developed through open innovation between Shiseido EMEA’s employees, start-ups and experts including nutritionists and botanists.
Through the launch of Ulé, Shiseido continues to pursue its goal of solving social issues, creating new values, and building a sustainable world that allows us to live in harmony every day.
Eight products including skincare and supplements will be first launched on May 2, 2022, available on the brand’s e-commerce site and a brand boutique in Paris. The range is designed to appeal to eco-conscious shoppers looking for holistic skincare solutions.
Ulé focuses on “responsible sourcing,” “product safety,” “environmental impact reduction,” and “transparency” and strives to be high quality as well as friendly to the environment. The brand was developed through open innovation between Shiseido EMEA’s employees, start-ups and experts including nutritionists and botanists.
Through the launch of Ulé, Shiseido continues to pursue its goal of solving social issues, creating new values, and building a sustainable world that allows us to live in harmony every day.
Eight products including skincare and supplements will be first launched on May 2, 2022, available on the brand’s e-commerce site and a brand boutique in Paris. The range is designed to appeal to eco-conscious shoppers looking for holistic skincare solutions.