04.19.22
Mielle Organics has expanded into Ulta Beauty. Starting today, the company's award-winning multicultural haircare products are now available to shop at all 1,300+ stores nationwide and online.
As a fast-growing Black-owned and women-led global beauty brand, Mielle Organics offers a collection of products for all hair types. The company is guided by the belief that healthier ingredients encourage healthier hair and offers efficacious formulas to achieve optimal results.
Founder and CEO, Monique Rodriguez, started the brand in 2014 with the goal to deliver effective haircare solutions, while inspiring women in business and entrepreneurship to pursue their passions. The expansion into Ulta Beauty helps further that mission.
"We are so excited to offer Mielle Organics to Ulta Beauty's guests across the country," said Monique Rodriguez. "This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!"
"We're delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment," says Jessica Phillips, vice president of merchandising at Ulta Beauty. "The brand has established a loyal fanbase over the years and we're excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world."
Ulta Beauty will offer eight Mielle Organics bestsellers from the brand's Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99 - $14.99.
As a fast-growing Black-owned and women-led global beauty brand, Mielle Organics offers a collection of products for all hair types. The company is guided by the belief that healthier ingredients encourage healthier hair and offers efficacious formulas to achieve optimal results.
Founder and CEO, Monique Rodriguez, started the brand in 2014 with the goal to deliver effective haircare solutions, while inspiring women in business and entrepreneurship to pursue their passions. The expansion into Ulta Beauty helps further that mission.
"We are so excited to offer Mielle Organics to Ulta Beauty's guests across the country," said Monique Rodriguez. "This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!"
"We're delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment," says Jessica Phillips, vice president of merchandising at Ulta Beauty. "The brand has established a loyal fanbase over the years and we're excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world."
Ulta Beauty will offer eight Mielle Organics bestsellers from the brand's Essentials Collection and the Pomegranate & Honey Collection, ranging from $12.99 - $14.99.