04.15.22
L'Oréal Professional Products' hair care line has launched on the Myntra App.
The L'Oréal Professional Products range offers advanced and specialized solutions to specific hair care needs of discerning customers seeking effective personal care solutions.
Myntra's extended association with L'Oréal, will enable the professional product range to make inroads with it's thriving consumer base, while also strengthening Myntra's offerings in the space of salon-inspired expertise.
Rahul Sachdev, Senior Director, Beauty, Personal Care and Fashion Accessories, Myntra, comments:
"We are delighted to offer the 'L'Oréal Professional Products Division' on Myntra Beauty. Professional haircare is a fast growing category with immense scope, especially with an increasing base of young people looking for professional, personalized and solution-based care for their hair and skin at home, both in big cities and emerging towns. L'Oréal is a global leader in this segment and our association with them will be a catalyst for bringing professional hair care to the doorsteps of thousands of homes and salons across the country. We are looking at targeting consumers who are looking to significantly up their hair care regime and make it more result-oriented."
Speaking about the collaboration, Mathilde Barthelemy-Vigier, Brand General Manager, L'Oréal Professionnel Paris said, "We are delighted to announce the launch of L'Oréal Professionnel Paris on Myntra, the one-stop destination for fashion, beauty and lifestyle. This collaboration will allow us to cater to a larger section of fashion and beauty aficionados and enable them to order the best hair care products from the comfort of their home."
Ahead of its launch on the 10th of April on Myntra, the L'Oréal Professional Product range will have a dedicated brand store on the app. Shoppers can expect exciting launch offers on the first two days.