04.07.22
WWP Beauty, a leading full-service supplier to the global beauty industry, has announced the appointment of Jennifer Adams as their new chief executive officer as of April 4, 2022. Adams joined WWP Beauty in 2020 as the company’s chief financial officer, and “has demonstrated outstanding leadership, and strategic achievements, and accelerated WWP Beauty’s growth trajectory to strengthen the company’s global financial structures,” according to the company.
In her new role, she will be leading key initiatives to drive growth and expansion in line with the company’s new and evolving business model to become a truly global, full-service supplier with local support. In addition, Adams will strengthen the company’s leadership in sustainable solutions, helping brands to build “Beauty with Purpose.”
Jonathan Zhu, managing director, Bain Capital, commented, “We would like to congratulate Jennifer Adams and welcome her as WWP Beauty’s new CEO. We are confident that Jennifer’s notable strategic leadership approach and strong financial expertise will be invaluable to the future growth and success of the company. Additionally, we would like to acknowledge and thank Josh Kirschbaum for his significant contributions and service at WWP Beauty.”
Adams said, “I am thrilled with this new opportunity to lead the WWP Beauty team through this ever-evolving and dynamic beauty marketplace. We will strive to look for new and innovative ways to service our customers as a best-in-class provider.”
New General Manager of North America
In addition, Maria Marshall was appointed as WWP Beauty’s general manager of North America, replacing James Farley. Marshall joined the company in 2020, and “has added tremendous value through her expertise in sales strategy and extensive knowledge in packaging and turnkey development.” In her new role, she will lead and drive sales and strategic growth for the North American region.Farley will be moving into a new role as EVP of business development where he will identify and support the implementation of strategic growth initiatives for WWP Beauty.